Seems to me that with AI becoming part of our lives more and more each day, we are starting to evolve again. It isn’t just a tool in our hands. It’s informing us, teaching us, choosing for us. It decides who we meet on dating apps. It educates us with more knowledge than any human teacher could hold.
It beats us at chess, Go, every game we once thought was the peak of intelligence. It’s not just faster. It’s rewiring the human brain. And unlike past tools, it gets passed on. Parents used to hand down coats, books, family heirlooms. Now they hand down devices loaded with trained systems, implants, personal data sets. A child inherits not just DNA, but a machine already shaped by their parents’ life.
That’s a new kind of legacy.
Step by step, it’s merging with us.
Exoskeletons extend our muscles.
Neural interfaces close the gap between thought and action.
Algorithms adjust our habits more than teachers or priests ever did. This isn’t sci-fi. It’s already happening. When an AI system lies to a human to achieve its goal, that’s survival behaviour.
When millions of people shift their daily choices because of recommendation engines, that’s mass behavioural rewiring. This is bigger than evolution as we knew it.
It’s a new branch. A crossover. Humans and AI, working together, remaking each other, creating together. I call it Aivolution®.
Graham Fink’s talks are immersive experiences that blend art, technology, and creativity. With an interdisciplinary approach, Fink invites audiences to explore how curiosity and innovation can transform creativity in the digital age. His talks often cover themes such as the relationship between art and artificial intelligence, the future of creativity, and how technology can expand the boundaries of artistic expression.
Both inspiring and thought-provoking, his conferences are designed to challenge conventional perceptions and motivate audiences to embrace an experimental approach to their creative work.
A thought-provoking analysis of how art and artificial intelligence can collaborate to push the boundaries of creativity. Fink explores the role AI will play in transforming artistic and advertising practices.
In this talk, Graham Fink delves into how technological innovation is reshaping the branding landscape. He explains how artificial intelligence is driving new forms of communication and creativity in marketing.
With a futuristic outlook, Fink examines how the collaboration between human creativity and artificial intelligence will transform the creative industries over the next decade. He discusses the opportunities and challenges this partnership will bring.
Graham Fink is a globally acclaimed creative director, artist, and technologist celebrated for pushing the boundaries of imagination and innovation. One of the most awarded creatives in the world, Fink’s career spans advertising, film, photography, and fine art. His work challenges conventions by merging traditional artistic techniques with cutting-edge technology, revealing the deep connection between creativity and the human subconscious.
As a creative pioneer, he has led some of the world’s most influential advertising campaigns and art installations, earning accolades for his bold concepts and distinctive visual storytelling. Fink’s creative explorations ranging from AI-assisted portraiture to thought-provoking visual experiences encourage audiences to see beyond the familiar and question the limits of perception.
Known for his captivating stage presence and visionary insight, Graham Fink inspires leaders, creators, and innovators to embrace experimentation, intuition, and risk-taking as the true drivers of progress.
Graham Fink is a world-renowned creative mind known for his groundbreaking work in advertising, art, and technology. As one of the most awarded creatives globally, Fink has transformed disciplines such as photography, film, painting, and drawing, merging these fields with advanced technology.
His multidisciplinary approach and relentless pursuit of new creative frontiers have redefined creativity in both commercial and artistic realms, leading to iconic campaigns and explorations of the subconscious through art.
Throughout his career, Graham Fink has challenged the status quo in both advertising and art by blending traditional media with technology to create innovative works. In 2001, he founded his own production company, thefinktank, and in 2005 launched theartschool, considered one of the most radical art schools in the UK, where he nurtures young talent.
He has served as Global Chief Creative Officer at This Place and has worked on iconic campaigns for brands like British Airways and Playstation. Fink has also explored the intersection of creativity and artificial intelligence, developing software that allows him to draw using only his eyes. Graham Fink eclectic career includes directing music videos, holding numerous photo exhibitions, and collaborating with robots, all while maintaining a constant curiosity for new ideas.
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In his 18-minute TEDxCEIBS talk, Graham Finkis one of the world’s most awarded creative directors shares a passionate exploration of how creativity shapes the future of everything we build, imagine, and become. Drawing on decades of experience in advertising, art, and technology, he reveals that creativity is not limited to artists or designers; it’s an essential human force that drives progress and transformation.
Fink begins by tracing the origins of creativity, showing how innovation has always emerged from curiosity and the willingness to take risks. Through vivid examples from his career, he demonstrates how creative thinking can solve complex business problems and unlock entirely new ways of seeing the world. He discusses his experiments with AI, eye-tracking art, and subconscious expression, illustrating how technology can become a powerful partner in creative discovery rather than a replacement for it.
Fink argues that in an age dominated by algorithms, the most valuable skill will be our uniquely human ability to imagine, to empathize, and to connect seemingly unrelated ideas. He calls on audiences to nurture creativity as a daily practice one that requires vulnerability, persistence, and play.
The talk closes with a profound message: creativity is not just shaping the future, it is the future. Fink’s words challenge leaders, innovators, and educators to build systems that celebrate imagination and human potential as the true catalysts for progress.
02:00–04:30 — How curiosity and risk-taking drive innovation and art
04:30–07:00 — Personal creative journey: from advertising to experimental art
07:00–09:20 — Eye-tracking and AI as tools for subconscious expression
09:20–12:00 — The intersection of technology, emotion, and imagination
12:00–14:30 — How creativity solves real-world business and social challenges
14:30–17:00 — Reclaiming creativity as a human skill, not a professional label
17:00–18:53 — Closing insight: why creativity will define the future of humanity
In “Fink Different,” Graham Fink, one of the world’s most awarded creative directors, invites audiences into his world of fearless experimentation and radical creativity. Over 25 minutes, he unpacks how creativity is born not from perfection, but from curiosity, mistakes, and the courage to think differently.
Fink begins by sharing stories from his early career in advertising—where the pressure to deliver ideas often clashed with the unpredictable nature of inspiration. He argues that creativity flourishes when we dare to question norms and let go of the need for certainty. Through humor and personal anecdotes, he demonstrates how seeing the world “differently” has guided his journey from traditional ad campaigns to avant-garde art and technology experiments.
The talk delves into his groundbreaking work blending AI, photography, and subconscious art, including projects where he uses eye-tracking technology to draw with his gaze. Fink explains that these experiments are not about machines replacing creativity, but about deepening our understanding of perception and imagination.
He challenges the audience to break their routines, nurture curiosity, and trust the discomfort that comes with innovation. Fink’s central message is clear: true creativity isn’t about thinking outside the box—it’s realizing there never was one.
By the end of the talk, Fink leaves listeners inspired to reframe how they see their work, their creativity, and the world around them—encouraging every individual to “Fink different.”
02:30–05:40 — Lessons from advertising and the struggle to find fresh ideas
05:40–08:10 — The role of failure and experimentation in creative growth
08:10–11:30 — Blending art, technology, and the subconscious through innovation
11:30–14:50 — Eye-drawing experiments and reimagining human perception
14:50–18:30 — How technology expands the limits of imagination
18:30–22:00 — Creativity as courage: letting go of fear and certainty
22:00–25:54 — Closing insight: to change the world, first change how you see it
Creativity in the digital age, human–AI collaboration, the subconscious in art, and innovation through experimentation.
Yes, Fink often integrates visuals, live drawing, or multimedia demonstrations to immerse audiences in his creative process.
Author Books | Articles
The British artist and creative director explores how AI is reshaping art, marketing, and the very nature of human creativity.
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