As you look ahead at the next few months we know that there will be more disruptions, making planning for next year – and beyond that – difficult, but there are at least three things we know for sure:
While you can’t plan for disruption – you can prepare and make sure you’re ready for whatever comes your way. It’s a subtle distinction – prepare, not plan – but it is important that you understand it.
The next wave of disruptors will bring massive opportunities… but only for those who are prepared.
You can turn disruption fatigue into excitement for the future. If you are prepared for whatever happens, anticipating at least some of the biggest disruptors, then threats become opportunities, and change becomes your friend.
Our latest insights, titled, “Thriving in a Perfect Storm”, help you to do just that. It’s the product of a few years of research, obviously accelerated and spotlighted by Covid. We’ve identified the main disruptors coming your way in the next few years, as well as the foundations your business needs to be building now to be prepared for what happens next.
By preparing your team for tomorrow’s world, you’ll open yourself up to the immense opportunities the rest of this decade will bring. This presentation or workshop delivers the following outcomes:
Insights into the seven most significant forces that are already changing the shape of the world around us. These are seven scenarios for disruption we have labelled:
Ageing, Angry Planet, Multipolarity, Big Squeezes, Inequality, Intelligent Advancements, and Angry People.
Together, we call these “Grey elephants” – highly probable, high impact yet ignored catalysts and forces of change. The session takes what you and your team already can see, and shows you a bigger horizon and the significance of “a perfect storm” as these forces combine to create immense waves of change.
We use the Greek concept of “kairos” – a rare opportune moment where those who are tuned towards change can seize opportunity – to focus on opportunities, rather than threats.
This is a much needed corrective after two years of defensive and responsive approaches to change and disruption.
Knowing that we cannot be entirely certain how these scenarios will play out, we show your team what it means to shift from a planning mindset to one of preparation: building foundations that will ensure your business can handle whatever comes your way.
The four key foundations we focus on are: ecosystems (becoming the preferred place to work and an anti-fragile partner in your network and industry), being bionic (integrating technology and a future-focused workforce, getting the best out of both), an explorer mindset (recognising that we cannot think our way into a better future, but need to build experimental mindsets and innovation by design into our DNA), and being a force for good (an absolutely essential shift in mindset and positioning for success by 2030).
These reasonably well worn themes come to new life when seen through the lens of kairos opportunities in the context of the “grey elephant” scenarios. Your team will be informed, inspired and engaged to change how they view the future and contribute to it today.
One of the most important skills to develop in order to respond to disruption, to respond to deep structural change is adaptability – the ability to be responsive when our environment changes.
Many people of been struggling with this, and Covid has shone a massive spotlight on many organizations that have been incapable of responding quickly enough to the changing world around them.
TomorrowToday’s new presentation and workshop is titled ReImagine and is designed to help you and your team upgrade your thinking to improve the way that you see the world around you, to improve the way that you think about your strategies, your plans, your targets, your goals, your projects and all the things that you need to do to be more responsive to change
This has got nothing to do with intelligence. The problem is that actually the more intelligent you are and the more experience that you have in a particular environment, the more difficult it is for you to think again, to think differently, or as we refer to it – to ReImagine.
Our team has put this program together to help people, whether they are senior leaders with the responsibility for strategy or anyone throughout an organization who just needs to be able to see what’s going on around them, to respond effectively to change.
We want to help you and your team to be able to reimagine, to understand how cognitive bias works and overcome it, to be able to see change happening and be excited and respond to it in ways that are valuable and add value to the business.
Most importantly, as we look ahead to what the world will be like as we come out of the Covid disruption and probably head into a digital transformation, other disruptions and climate change disruptions, we want you to see what it looks like to not just rebuild what’s been bruised and battered by change but to actually be able to reimagine what a new, exciting, different future might be.
If all of that sounds interesting, make sure you contact our team at TomorrowToday Global, to learn how we can help you to reimagine and see what you haven’t been seeing before.
A few years ago, Keith Coats and Graeme Codrington, wrote a book called “Leading in a Changing World”. The key theme of the book was that we need to be prepared for disruptive forces that are coming our way, even though we might not know what they are.
Covid proved that we were right about disruption. And our book has helped many leaders navigate the Lockdown.
Now, though, we need to help leaders and their organisations deal with a world that has changed. This presentation or workshop looks at three key questions (and provides answers to each):
If asking these 3 questions and making sure that you and your team unpack the answers and the implications of what leadership needs to do and what leadership needs to be in this changed and changing world sounds like something that would be valuable for you, then make sure that you connect. We’d love to show you how to lead in a changed and changing world.
Dr. Graeme Codrington is a respected futurist, leadership thinker and academic practitioner with deep experience helping organizations navigate change. With a PhD in Sociology and further studies in leadership and strategy, Graeme combines scholarly insight with practical consulting experience for boards, governments and global conferences.
His work focuses on what organizations must unlearn, what they must retain and how leaders can build systems that remain resilient to future disruption. Graeme’s talks translate complicated trends into leadership actions: how to spot emerging signals, redesign governance and embed adaptability into teams.
He uses research, case studies and pragmatic tools to help executives restructure capabilities so they respond to technological, workforce and societal change. Audiences leave with concrete steps to reframe strategy, build learning cultures and embed future-thinking into decision cycles. He is well suited to leadership summits, strategy offsites and learning programs aimed at building future-ready organizations.
In today’s dynamic business landscape, Dr. Graeme Codrington emerges as a beacon of insight and expertise, navigating the complexities of rapid change with unparalleled finesse. His multifaceted knowledge and extensive experience render him not only relevant but indispensable in guiding organizations through the evolving currents of the modern business world.
Beyond his illustrious academic achievements and research acumen, Dr. Codrington brings to the table a profound comprehension of human behavior and organizational dynamics, honed through years of practical engagement across diverse sectors.
Dr. Graeme Codrington is a luminary in the fields of futurism, strategy, and leadership, boasting a formidable academic background complemented by hands-on experience. With a Ph.D. in Sociology from the University of London, coupled with postgraduate studies in Leadership, Strategy, and Change from Oxford University, Dr. Codrington’s intellectual rigor is unmatched. His research spans a breadth of topics, from technological disruption to generational dynamics, offering invaluable insights into the forces shaping our future.
Moreover, Dr. Codrington’s expertise extends beyond academia, as he has cultivated a deep understanding of practical business challenges through his work as a consultant and keynote speaker. Having addressed audiences worldwide, including Fortune 500 companies and global conferences, he possesses a unique ability to translate complex ideas into actionable strategies, empowering organizations to thrive amidst uncertainty.
In a world defined by constant change and uncertainty, Dr. Graeme Codrington stands as a guiding light, illuminating the path forward for organizations seeking to thrive in the face of disruption. His unparalleled expertise, coupled with a passion for empowering others, makes him a sought-after speaker and advisor in the realms of strategy, leadership, and futurism. With Dr. Codrington at the helm, audiences are not merely spectators but active participants in shaping a future defined by innovation and resilience.
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Dr. Graeme Codrington introduces himself as a futurist, clarifying that his work is not about predicting the future but about analyzing trends, studying how the world is changing, and drawing out what might happen next. For over two decades, his core focus has been understanding disruptive change—the type of rapid transformation that alters industries, economies, and societies.
Before the COVID-19 crisis, Dr. Codrington spent much of his time traveling internationally, speaking in 94 countries—22 of them in just the previous year. He works with conferences and executive leadership teams to help organizations understand the forces shaping their markets, industries, and global context. His role is to prepare leaders not only for long-term shifts but also for near-term impacts that require agile responses.
The COVID-19 pandemic has heightened the urgency of his work. Businesses and societies now face a dual challenge: adapting to the immediate disruption caused by the global health crisis while also preparing for the long-term structural changes it accelerates. Dr. Codrington emphasizes that disruption is not limited to the distant future; it is already reshaping the coming weeks and months.
Together with his colleagues at Tomorrow Today, Dr. Codrington has been actively monitoring these shifts during the lockdown. Their analysis covers industries, countries, and emerging patterns of behavior, uncovering remarkable insights that can guide organizations and individuals. His message highlights that while disruption can be unsettling, it also provides opportunities for adaptation and reinvention.
He closes by inviting viewers to explore more resources at his website, graemecodrington.com, where they can access detailed work on navigating disruptive change and positioning themselves for success both during and after COVID-19. His vision is to equip people and organizations to anticipate what happens next and what comes after that.
00:00 – Introduction: What a futurist is and isn’t.
00:20 – Focus on tracking disruptive change over 20 years.
00:40 – International speaking experience: 94 countries, 22 in the past year.
01:00 – Helping industries and leaders anticipate disruption.
01:20 – COVID-19 makes his futurist work even more urgent.
01:40 – Tomorrow Today team tracks lockdown trends worldwide.
02:00 – Invitation to visit graemecodrington.com for insights on “what happens next—and after what comes next.”
In this talk, futurist Graeme Codrington focuses on how the COVID-19 pandemic, while disruptive and deeply challenging, also provides a rare moment in history to reset and rethink the way we live and work. Rather than simply waiting for “normal” to return, he emphasizes that organizations, leaders, and individuals should use this time to question old assumptions and adapt to a rapidly changing world.
Codrington explains that crises often accelerate existing trends rather than create entirely new ones. Remote work, digital adoption, and flexible business models were already emerging before 2020, but the pandemic forced them into the mainstream almost overnight. Companies that thrive in the post-COVID landscape will be those that embrace this acceleration, reimagining business processes and adopting new technologies more quickly than competitors.
He encourages leaders not to cling to past systems or strategies that no longer serve them. Instead, he frames this period as an opportunity to “build back better.” That means using disruption as a catalyst for innovation, resilience, and inclusivity. Whether it’s redesigning supply chains for agility, empowering employees through flexible arrangements, or tapping into digital tools for customer engagement, organizations should focus on long-term transformation rather than short-term fixes.
00:00 – Introduction: COVID-19 as a disruption and opportunity.
00:25 – Crises accelerate existing trends (remote work, digital adoption).
01:05 – Organizations must embrace reinvention, not cling to old systems.
01:45 – “Build back better”: rethink business models and priorities.
02:15 – Personal reset: individuals redefining goals and balance.
02:45 – Hopeful outlook: disruption as a launchpad for long-term resilience.
Graeme Codrington and Zanele Njapha from TomorrowToday Global highlight how the future of work will not simply return to traditional office spaces nor remain fully remote, but instead evolve into hybrid and flexible models. They stress that remote work is not just a COVID-era trend—it is becoming the long-term preference for many people and businesses, driven by efficiency, lifestyle, and organizational benefits.
However, they caution that hybrid work is not just a matter of splitting time between home and office. The real challenge is creating structures, cultures, and systems that allow teams to thrive regardless of location. Too many companies have been stuck in a “worst of both worlds” scenario, where employees feel trapped working from home but still tied to outdated office expectations.
Drawing on over two decades of experience working in remote and hybrid formats, the TomorrowToday team presents a model built on five key pillars for healthy hybrid teams:
Codrington and Njapha emphasize that organizations need to be intentional about developing these five pillars, whether in-person, fully digital, or hybrid. With the right model, companies can build flexible, healthy, and future-ready teams that not only adapt but thrive in the new world of work.
00:00 – Introduction: remote work beyond COVID.
00:20 – Hybrid is the future, but avoiding the “worst of both worlds.”
00:50 – TomorrowToday’s two decades of remote/hybrid expertise.
01:10 – The Five Pillars: belonging, mastery, autonomy, generosity, purpose.
02:00 – Applying the model in physical, digital, or blended formats.
02:30 – Invitation to partner with TomorrowToday to develop healthy hybrid teams.
A: Practical research-informed and translated into real-world actions.
A: Senior leaders, boards, and strategy teams.
A: Strategic brief, scenario map, and workshop tools.
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