Stafford Masie: Digital Innovation

Tech leader and innovator who helps organizations harness digital transformation, fintech solutions, and product strategy to scale responsibly in Africa.

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Stafford Masie Digital Innovation

Quick Facts:

Highlights:
  • Extensive career in the IT and digital innovation sectors, including leadership roles at global companies like Google, Novell, and Dimension Data.
  • Led Google’s initiatives in South Africa, playing a key role in the introduction of new technologies and services across the region.
  • A renowned expert on digital disruption, artificial intelligence, blockchain, and the future of work.
  • Engages diverse audiences with thought-provoking presentations on technology, business innovation, and the ethical use of technology.


Formats Available: Keynote (45–60m), Executive Briefing, Strategy Workshop, Panel, Virtual Masterclass

Preferred Audience Sizes: Leadership teams (25–150); Conference keynotes (200–2,000)

Outcomes:
  1. Identify 3 near-term tech signals that matter to your business.
  2. Build a 90-day experiment roadmap to test opportunities.
  3. Align leadership on priority bets and resourcing.

Keynote Topics

Discuss the current state of artificial intelligence, its implications for industries, and the opportunities and challenges it presents, especially in the African context.

Delve into the role of innovation and disruption in today’s business landscape, highlighting case studies and best practices from both South Africa and the global tech industry.

Explore how digital transformation is reshaping businesses, government, and society in South Africa, and discuss strategies for harnessing the power of technology to drive growth and development.

Examine the growing importance of cybersecurity in an interconnected world and offer guidance on protecting organizations and individuals from cyber threats.

Explore the potential of blockchain technology and cryptocurrency in Africa, discussing its applications, challenges, and regulatory considerations.

Offer insights into how organizations can build digital resilience to adapt to unforeseen challenges and disruptions, drawing from personal experiences and industry knowledge.

Talent Short Bio

Stafford Masie is a seasoned technology leader whose career spans engineering, product strategy and fintech innovation. With decades in ICT and a pivotal role launching Google’s Southern African operations, Stafford blends deep technical experience with real world entrepreneurial success.

He has founded fintech ventures, designed payment innovations and steered product launches across Africa and the Asia Pacific. Stafford’s talks translate complex tech topics from blockchain and cybersecurity to digital resilience and payments into practical approaches leaders can implement immediately. His sessions combine case studies, product thinking and governance advice so that boards and exec teams can make confident decisions about investment, scale and regulatory tradeoffs.

Stafford is particularly effective with senior leadership who need frameworks to evaluate new tech, mitigate digital risk and align product roadmaps to customer outcomes. He balances strategic vision with the operational specifics required to move from idea to adoption. His examples emphasize local market realities in Africa while drawing relevant global comparisons, making his message both grounded and forward looking.

Stafford Masie talks around Digital Innovation and Disruption, and are applicable to any audience because technology is a transversal matter, irrespective of industry or theme.

Stafford Masie, a name synonymous with innovation and digital expertise, is a South African tech luminary who has left an indelible mark on the technology landscape. With a career spanning decades, Masie has consistently demonstrated his passion for pushing the boundaries of digital innovation, driving change, and empowering individuals and organizations through technology.

Stafford has been in the ICT industry for more than 25 years. His career foundations started in mid 90’s working for Telkom, Dimension Data and then Novell as a software engineer. After spending 7.5 years living in the USA working for Novell based in Utah, he notably was responsible for establishing Google’s presence in South Africa (2006).

He led their team in launching the African versions of Google Search, Adwords, Google Maps and Streetview as well as the local version of YouTube – in other words, the Southern African Google business eco-system and strategy.

After leaving Google in 2010, he founded several fintech businesses and has since established several technology start-ups that have expanded globally. He’s known for the ‘Payment Pebble®’ and ‘Payment Blade®’ which he invented and which were launched via ABSA in South Africa and ANZ Bank in Australia and New Zealand.

They are presently being launched throughout the Asia Pacific region. During Stafford Masie time in the fintech arena he raised capital via an international venture capital firm and also the USA based Visa Inc (who also acquired an equity stake in one of his businesses).

Stafford continues his entrepreneurial journey today as an inventor and mentor within early-stage technology start-ups. Presently the two most notable of which are GATTACA – an artificial intelligence platform – and another which focuses on bitcoin crypto currency innovations.

Stafford Masie joined WeWork (an American commercial real estate company that provides shared workspaces for technology startups and services for other enterprises) and was their General Manager for Africa and launched their first presence on the African continent for 2.5 years.

He also guest lectures at several business schools such as Wits/UJ Business School, GIBS and Henley, participates in television and radio broadcasts and is an international guest keynote speaker on the influence of technology on modern life, society and education.

Over the past 7 years his focus has turned to the Bitcoin blockchain network and all aspects of cryptocurrencies. Many of his recent keynotes entails deciphering this world to audiences and inspiring enterprises with these new tectonic technological shifts.

Stafford Masie served on the Advtech board for 7.5 years and is currently an independent non-executive director on several boards including the CSIR (Council for Scientific and Industrial Research) & Discovery Bank.

He serves as a non-executive director, of the board of ADvTECH (the largest private school education body in Africa) and, after being approached by the Minister of Science and Technology, accepted an invitation to join the board of the CSIR (Council for Scientific and Industrial Research).

Stafford Masie has also been appointed as one of the specialist advisors to the Office of the President of South Africa.

Masie’s career trajectory led him to hold leadership positions in several prominent technology companies. He worked for leading organizations in South Africa and beyond, consistently pushing the envelope when it came to digital innovation and technological advancements.

One of the milestones in Masie’s career was his tenure as the Managing Director of Google South Africa. During his time at Google, he played a pivotal role in expanding the company’s presence in the South African market, as well as advocating for increased internet access and digital literacy across the continent.

He is also a strong proponent of the potential for technology to drive positive societal change, emphasizing its role in addressing pressing issues such as education, healthcare, and economic development.

Stafford Masie’s journey from a curious technophile to a digital visionary in South Africa is a testament to his unwavering dedication to the world of technology and innovation. His pioneering spirit, leadership in the tech industry, and advocacy for digital inclusion have not only transformed the digital landscape in South Africa but have also had a significant impact on the broader global technology community.

As a digital expert and visionary, Stafford Masie continues to inspire, educate, and lead the way for South Africa and the world, emphasizing the boundless possibilities that technology offers for individuals and societies. His commitment to the principles of innovation, openness, and empowerment make him a guiding light in the ever-evolving digital age, reinforcing his role as a true South African digital luminary.

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Reviews

5/5
5/5 (4 reviews)

Travel & Fees

  • Travels from: Johannesburg

Talent Videos

Stafford Masie: The Future of Cities and Ambient Awareness

Tech entrepreneur Stafford Masie explores how sensory-aware technology and open ecosystems can transform African cities into intelligent, real-time platforms.

Summary

In this talk, Stafford Masie challenges audiences to rethink the way cities operate by embracing “ambient awareness” a vision where everyday objects are embedded with intelligence, capable of communicating and feeding real-time data into open networks. He argues that technology has finally caught up with human imagination, making it possible to transform static urban environments into dynamic, responsive ecosystems.

Masie explains that mobile devices are no longer “phones” but sensory rendering platforms with the ability to see, hear, measure, and interact with the world. He connects this evolution to larger shifts in behavior: moving from ownership to access, from static web pages to real-time streaming, and from isolated data to socially connected intelligence.

Using vivid examples like fridges that prevent food waste, or bus systems that update passengers in real time he demonstrates how sensory blanketing of cities can drive innovation, improve efficiency, and empower citizens. Crucially, he emphasizes that governments should not try to build all applications themselves. Instead, they should expose their data sets and APIs, creating an open platform where innovators, developers, and entrepreneurs can build solutions.

Masie highlights Africa’s unique opportunity: with fewer entrenched legacy systems, emerging cities can leapfrog developed nations by adopting open ecosystems, shared taxonomies, and hackable infrastructures. His closing call is bold and urgent: let’s turn cities from “beautiful mutes” into platforms that speak, learn, and evolve with us in real time.

Key Moments

00:20 – Introduction: setting the premise of ambient awareness
01:30 – Explosion of digital activity and power of mobile devices
04:00 – Shift from ownership to access and cloud-based services
06:00 – Real-time culture and how it affects expectations of cities
08:30 – Example applications: sensory-aware objects, fridges, transport feeds
11:00 – Importance of open APIs, hackable platforms, and citizen-driven innovation
13:30 – African cities’ unique opportunity to lead with open ecosystems
15:00 – Call to action: real-time sensory blanketing of cities, creating platforms not just services

Stafford Masie reframes artificial intelligence as a deeply human story, showing how it fuels expression, purpose, and combinatorial innovation in organizations.

Summary

In this keynote, Stafford Masie challenges the conventional definition of artificial intelligence, rejecting the idea that AI is simply about machines, GPUs, or massive data crunching. Instead, he frames AI as a human story—one that is reshaping society, organizations, and individual expression.

He begins by highlighting a turning point in 2000 when three shifts occurred simultaneously: more humans began living in cities than anywhere else, Apple introduced the iPhone, and millennials became the majority of the workforce. This generation, Masie explains, interacts with technology differently. Their expectations are shaped by AI-enabled tools that unlock creativity, expression, and purpose.

He points to the reality that over 86% of internet traffic is “giving, not taking,” as people use their devices to generate content, share experiences, and express themselves. Social media, he argues, is not about platforms like Facebook or Twitter—it is about human needs: to belong, to be recognized, and not to be forgotten. These same impulses are as old as cave paintings, only now expressed on digital walls.

For organizations, sustainability no longer lies in owning innovation but in harnessing combinatorial innovation, where people augmented by AI and digital tools contribute collectively. Businesses must rethink their strategies, shifting from technology-first approaches to human-first ones, enabling latent human potential to cascade into their systems.

Masie closes with a call for leaders to look beyond technology itself and understand its deeper impact: it is not just about machines, but about humanity—what makes us who we are and how we express ourselves in an AI-augmented world.

Key Moments

00:20 – Opening: Ignore the slides, focus on the human story of AI
01:00 – Three global shifts in 2000: cities, iPhone, millennials
03:00 – Redefining AI: not machines, but human augmentation
05:00 – 86% of internet traffic as “giving” and human expression
07:00 – Social media as digital cave walls: belonging, recognition, memory
09:00 – Combinatorial innovation and unlocking latent human potential
11:30 – The shift in business strategy: from technology to humanity
13:00 – Closing: AI is a human story, not a technological one

Stafford Masie discusses his journey through the internet, open source, and now cryptocurrency revealing why blockchain is his biggest technological “goosebumps moment” yet.

Summary

In this in-depth interview, Stafford Masie reflects on the pivotal “goosebump moments” of his career in technology and why cryptocurrency now represents the most transformative of them all.

He begins by recalling his early exposure to the internet while working at Telkom in the 1990s, when engineers first experimented with open protocols like HTTP and SMTP. The realization that global communication was possible without centralized control was revolutionary. His second defining moment came while working in the United States with Novell, where he encountered open source software communities. Despite skepticism at the time, he foresaw its massive impact today, open source underpins nearly all digital infrastructure.

The third and most profound moment, he says, came when he first used a crypto wallet. With a background in building secure banking systems and devices like the “payment pebble,” Masie was stunned to discover that cryptocurrency enabled direct, secure value exchange between individuals without banks, governments, or intermediaries. This, he argues, is more secure and flexible than the arcane financial infrastructure he had spent years working in.

Masie addresses skepticism around volatility, comparing it to broader instability in global markets and highlighting how excessive money printing has undermined trust in traditional currencies. He explains cryptocurrency’s scarcity (21 million bitcoin cap), programmability, and potential for decentralized finance as reasons it represents a better store of value than gold. For skeptics, he frames crypto as a programmable, verifiable, and incorruptible form of money.

He concludes that crypto is not just an investment class but the foundation of a new global monetary framework one that leaders must understand or risk being left behind.

Key Moments

00:30 – Introduction: From journalism to Stafford’s tech background
02:00 – Career overview: Telkom, Novell, and early internet experiences
05:00 – Goosebump moment #1: discovering the internet
07:00 – Goosebump moment #2: open source software and its rise
10:00 – Goosebump moment #3: first use of a crypto wallet
13:00 – Comparing crypto security to traditional banking fabric
16:00 – On banks: crypto as complementary, not simply a replacement
19:00 – Addressing volatility and failures of fiat currency
22:00 – Why crypto is a better store of value than gold
25:00 – Explaining crypto in simple terms to newcomers
28:00 – Closing thoughts: crypto as a new monetary framework

Talent FAQ's

A: Yes — he customizes examples and recommendations for local market dynamics.

A: 4–8 weeks for deep customization; shorter windows possible.

A: Slide deck, action plan, and follow-up recommendations.

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