This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ.
This program from Deon Basson was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).
2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities.
Deon Basson – Sales Communication: Success is all about how we persuade and influence people, not just processed communication.
The way we Pitch is what makes the difference in the boardroom, in sales, in teams, between people.
Deon’s talks on sales or communication are highly applicable to any sales team and any team or company that needs more effective communication.
Deon Basson is the CEO of 2interact and has been doing his doctoral studies on what really differentiates the top performing salespeople. And the common denominator is …. The psychology of sales.
Applying the right psychology is far more important than the process of selling.
Running the first training to address this issue some people could make the shift to greater conversations while others could not. It became apparent that there was another skill salespeople need. Having spoken to numerous people, companies and academic institutions it became obvious that the key was to understand and apply how people differ. The focus at that time was to make sure that salespeople understand how people differ.
So the Psychology of Sales was born.
This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ. This program from Deon Basson was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).
2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities. In 2006 this was put into practice when the first form of the 2interact communication framework was defined and used in training programs.
In 2011 Deon Basson and 2interact was conducting training with an international bank. After the training the sales director approached 2interact to run a workshop for management and executives. That was the first step outside of the sales field and the real birth of what we stand for today.
Contact us at Speakers Inc and subscribe to our YouTube channel
This PowerPoint slide above is designed for meeting planners.
Register for FREE and simply click the URL link for automatic download of the PPTX slide.
We have created a simple “ABOUT” single slide which you can instantly insert into your pitch deck when submitting speaker proposals.
Features:
Naledi Moleo career began as a child star presenting children’s shows like Kids News, X Marks the Spot and Just Chill all the way back in 2004. Having worked as a Television Producer on “Youth Expression” a youth Current Affairs programme on SABC News International for a period of two years(from 2008), Naledi Moleo – […]
These boys are flying the South African flag high! No matter which radio station you tune into – you hear Prime Circle . Their two debut singles “Hello” and “Let me go” have been rocking the airwaves and topping the charts at # 1 on several radio stations across South Africa – 5fm where they […]
Dr. Roelof Botha is an acclaimed economist and sought-after keynote speaker known for his exceptional insights into global political and economic trends. With decades of experience analyzing market forces, government policies, and global financial ecosystems, Dr. Botha has established himself as a guiding voice in economics. His presentations are celebrated for their clarity, depth, and […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission
Our Mission:
© All rights reserved 2025. Designed using Voxel
