Keynote Topics
This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ.
This program from Deon Basson was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).
2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities.
Deon Basson – Sales Communication: Success is all about how we persuade and influence people, not just processed communication. The way we Pitch is what makes the difference in the boardroom, in sales, in teams, between people. Deon’s talks on sales or communication are highly applicable to any sales team and any team or company […]
Deon Basson – Sales Communication: Success is all about how we persuade and influence people, not just processed communication.
The way we Pitch is what makes the difference in the boardroom, in sales, in teams, between people.
Deon’s talks on sales or communication are highly applicable to any sales team and any team or company that needs more effective communication.
Deon Basson is the CEO of 2interact and has been doing his doctoral studies on what really differentiates the top performing salespeople. And the common denominator is …. The psychology of sales.
Applying the right psychology is far more important than the process of selling.
Running the first training to address this issue some people could make the shift to greater conversations while others could not. It became apparent that there was another skill salespeople need. Having spoken to numerous people, companies and academic institutions it became obvious that the key was to understand and apply how people differ. The focus at that time was to make sure that salespeople understand how people differ.
So the Psychology of Sales was born.
This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ. This program from Deon Basson was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).
2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities. In 2006 this was put into practice when the first form of the 2interact communication framework was defined and used in training programs.
In 2011 Deon Basson and 2interact was conducting training with an international bank. After the training the sales director approached 2interact to run a workshop for management and executives. That was the first step outside of the sales field and the real birth of what we stand for today.
Contact us at Speakers Inc and subscribe to our YouTube channel
In order to view the below you must be logged in.
Mogau Seshoene founded The Lazy Makoti in 2014 after leaving the corporate world to focus on her love for food, and on preserving South African cuisine and heritage. What began as lessons for a friend, a bride-to-be who was afraid of being labelled “The Lazy Makoti” (the lazy daughter-in-law) because she couldn’t cook, has evolved […]
Amanda du-Pont is an actress, television presenter, and commercial and fitness model, voice over artist and business woman. Amanda has acted on numerous television shows such as Muvhango, Generations, A place called Home, City Sesla, Intersexions, End Game, Task Force, Tarryn & Sharon, Kowethu, Mzansi Love and Single Guyz. Amanda has also acted on CBS […]
Vuyolwethu Dubese embodies the essence of innovation and impact-driven entrepreneurship. As an Innovation and Monitoring & Evaluation Consultant, Corporate Moderator, Host of the ESG for SMEs Podcast, and Angel Investor, Vuyolwethu is dedicated to fostering a new era of business that prioritizes societal and environmental impact alongside financial success. With a fervent belief in equitable […]
Simone Musgrave is a woman of class and integrity but that does not mean that a sense of adventure and lust for the unusual has failed her. To think that her life has been a conventional one would be a grave misinterpretation of a woman who continues to inspire us with her success and determination […]
Aki Kalliatakis is a distinguished professional speaker renowned for his expertise in customer care, sales strategies, and as a dynamic conference speaker. With a dedicated focus on enhancing customer experiences and driving sales growth, Aki has invested significant time and effort in developing and delivering impactful courses tailored for managers and supervisors across various organizations. […]
Capturing the essence of the Cape Flats in his impersonations and humour, Marc Lottering – MC Comedian is considered to be one of the hottest comics available. Marc hails from Cape Town with a colourful upbringing which often reflects in his unique brand of comedy. Marc stormed onto the scene in 1997 with his one-man cabaret “AFTER […]
Nosipho Siwisa-Damasane is a force to be reckoned with. Described in Finding the Woman Within: How to thrive in a male dominated society as being a shatterer of glass ceilings and someone who rewrote the rules, she has won multiple awards which have honoured her work as CEO of a variety of highly recognised companies. […]
Nqoba Ngcobo is a Comedy Show Down winner, is a unique oddity in the South African Comedy scene. Nqoba’s witty and charismatic comedy is renowned for energetic delivery, brilliant observations, and poignant insights. The comedian also possesses the unique ability to inspire riotous laughter in any audience, irrespective of race and socioeconomic factors. He is […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission
Our Mission:
© All rights reserved 2025. Designed using Voxel
