Keynote Topics
This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ.
This program from Deon Basson was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).
2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities.
Deon Basson – Sales Communication: Success is all about how we persuade and influence people, not just processed communication. The way we Pitch is what makes the difference in the boardroom, in sales, in teams, between people. Deon’s talks on sales or communication are highly applicable to any sales team and any team or company […]
Deon Basson – Sales Communication: Success is all about how we persuade and influence people, not just processed communication.
The way we Pitch is what makes the difference in the boardroom, in sales, in teams, between people.
Deon’s talks on sales or communication are highly applicable to any sales team and any team or company that needs more effective communication.
Deon Basson is the CEO of 2interact and has been doing his doctoral studies on what really differentiates the top performing salespeople. And the common denominator is …. The psychology of sales.
Applying the right psychology is far more important than the process of selling.
Running the first training to address this issue some people could make the shift to greater conversations while others could not. It became apparent that there was another skill salespeople need. Having spoken to numerous people, companies and academic institutions it became obvious that the key was to understand and apply how people differ. The focus at that time was to make sure that salespeople understand how people differ.
So the Psychology of Sales was born.
This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ. This program from Deon Basson was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).
2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities. In 2006 this was put into practice when the first form of the 2interact communication framework was defined and used in training programs.
In 2011 Deon Basson and 2interact was conducting training with an international bank. After the training the sales director approached 2interact to run a workshop for management and executives. That was the first step outside of the sales field and the real birth of what we stand for today.
Contact us at Speakers Inc and subscribe to our YouTube channel
In order to view the below you must be logged in.
Linda Ntuli is a former Electrical Engineer turned Management Consultant, Linda Ntuli is now a motivational speaker, a trainer, a facilitator, an author, a life coach who has excellent personal, organisational and client relationship management capabilities. He spent over 12 years at Transnet, Eskom, Microellettrica and Afrox in the electrical engineering, project management, sales and […]
Fanie de Villiers is an international cricketer and well known sports personality, established himself as a South African sports hero with his match-winning performance against Australia (in Sydney) in 1993/4. A game – still regarded by the media – as the most historical and emotional win ever! Within the first two years, Fanie became one […]
Dricus Du Plessis known as “Stillknocks” has become a household name in the world of Mixed Martial Arts (MMA), representing South Africa on the global stage. His career is defined by grit, passion, and a relentless pursuit of excellence. As a guest speaker for conference events and fireside chats, Dricus brings a wealth of knowledge […]
Noni Gasa is a trailblazer in South Africa’s media and fashion industries, renowned for her charismatic presence and insightful contributions to both television and journalism. With over a decade of experience spanning across these fields, Noni has established herself as a dynamic and highly sought-after event emcee and host. Her passion for storytelling and her […]
Sechaba Gqeba, affectionately known as Sechaba G, is a dynamic force in South African media—a celebrated radio and television personality whose voice, presence, and message resonate far beyond the airwaves. With a career spanning over two decades, she brings a commanding presence to every stage, seamlessly blending her passion for storytelling with an authentic connection […]
Carol Tshabalala is one of Africa’s most iconic sports broadcasters and an inspiring pioneer in her field. Dubbed South Africa’s “First Lady of Sport,” Carol has broken barriers in a male-dominated industry, building a career that has spanned over 20 years. Her journey has seen her rise to global recognition, with work that includes covering […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission
Our Mission:
© All rights reserved 2025. Designed using Voxel
