Keynote Topics
This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ.
This program from Deon Basson was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).
2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities.
Deon Basson – Sales Communication: Success is all about how we persuade and influence people, not just processed communication. The way we Pitch is what makes the difference in the boardroom, in sales, in teams, between people. Deon’s talks on sales or communication are highly applicable to any sales team and any team or company […]
Deon Basson – Sales Communication: Success is all about how we persuade and influence people, not just processed communication.
The way we Pitch is what makes the difference in the boardroom, in sales, in teams, between people.
Deon’s talks on sales or communication are highly applicable to any sales team and any team or company that needs more effective communication.
Deon Basson is the CEO of 2interact and has been doing his doctoral studies on what really differentiates the top performing salespeople. And the common denominator is …. The psychology of sales.
Applying the right psychology is far more important than the process of selling.
Running the first training to address this issue some people could make the shift to greater conversations while others could not. It became apparent that there was another skill salespeople need. Having spoken to numerous people, companies and academic institutions it became obvious that the key was to understand and apply how people differ. The focus at that time was to make sure that salespeople understand how people differ.
So the Psychology of Sales was born.
This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ. This program from Deon Basson was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).
2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities. In 2006 this was put into practice when the first form of the 2interact communication framework was defined and used in training programs.
In 2011 Deon Basson and 2interact was conducting training with an international bank. After the training the sales director approached 2interact to run a workshop for management and executives. That was the first step outside of the sales field and the real birth of what we stand for today.
Contact us at Speakers Inc and subscribe to our YouTube channel
In order to view the below you must be logged in.
Nqoba Ngcobo is a Comedy Show Down winner, is a unique oddity in the South African Comedy scene. Nqoba’s witty and charismatic comedy is renowned for energetic delivery, brilliant observations, and poignant insights. The comedian also possesses the unique ability to inspire riotous laughter in any audience, irrespective of race and socioeconomic factors. He is […]
Nobukhosi Dlamini is an influential figure in the technology sector, specializing in innovation, data protection, enterprise information management, cybersecurity, corporate IT, and agile transformation. Her expertise spans over two decades, during which she has become a recognized leader in driving digital transformation and cybersecurity across global organizations. As a sought-after speaker and advocate for inclusive […]
Lamiez Holworthy is a popular South African DJ, TV personality and a club & radio presenter who is best known for hosting the SABC 1 music show, Live AMP. Lamiez Holworthy was born on June 12th, 1992 in Eersterust, and grew up in Laudium. She was born to a coloured Indian mother and a black […]
Amantle Mokubung marketing career spans over ten years and professionally trained through the AAA School of Advertising, IMM Graduate School, Digital Marketing Institute, and the Vega School of Brand Leadership. I share my expertise as a columnist for Your Business Magazine, a business coach at the Future Females Business School and through radio content contribution. My passion […]
Alison Botha’s journey from victim to victor is a testament to the human spirit’s capacity for resilience and strength. Following the traumatic events of December 1994, Alison refused to let her ordeal define her. Instead, she embarked on a remarkable journey of healing, empowerment, and inspiration. With her firsthand experience of overcoming unimaginable adversity, Alison […]
Unathi Msengana professionally known as Unathi Nkayi is a South African singer, radio host and actress. A Rhodes University Journalism and Drama graduate and a University of Utrecht International Media studies graduate. Unathi moved to Johannesburg in 2001 becoming a presenter for Castle Loud and then moved onto the YFM platform. The singer, songwriter, Idols […]
Sophia the Robot is a marvel of artificial intelligence and robotics, captivating audiences worldwide with her human-like appearance and advanced conversational abilities. As the world’s first robot citizen and the inaugural robot Innovation Ambassador for the United Nations Development Programme, Sophia embodies the intersection of technology and humanity. Her presence challenges our perceptions of AI […]
The Kiffness makes jazzy, groovy & uplifting house music and are fast becoming one of South Africa’s favourite live electronic acts. From the beginning of 2013, they’ve had great success on local radio stations with 6 songs already play listed & all songs reaching top 10 status in the top 40 charts. Dave Scott founded […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission
Our Mission:
© All rights reserved 2025. Designed using Voxel
