Björn Ognibeni is a digital strategist, keynote speaker and long-standing consultant specializing in digital transformation, artificial intelligence and Chinese digital innovation. With more than two decades of hands-on experience, he is widely recognized for helping Western organizations understand and apply innovation impulses from China in ways that are commercially relevant and operationally realistic.
Originally trained in Physics, Björn later completed a Master’s Degree in Economics at the University of Göttingen, where he was part of the Institute for Marketing and Commerce’s New Media research group. His early consulting career focused on organizational and IT projects, including quality management initiatives for suppliers to Volkswagen. He later held senior roles at Icon Medialab, GoViral in London and trnd International, shaping digital strategy and business development during the formative years of large-scale digital adoption. He was also involved in launching some of Germany’s first social media customer service channels for Deutsche Telekom and Deutsche Bahn.
Björn Ognibeni is a digital strategist and long-standing consultant specialising in digital transformation, AI and Chinese digital innovation. With more than two decades of hands-on experience, he is best known for helping Western organisations understand and apply innovation impulses coming from China in a way that is commercially relevant and operationally realistic. As Founder of ChinaBriefs.io and a trusted advisor to major global brands, Björn has built a reputation for turning complex technological change into clear strategic direction that senior leaders can act on with confidence.
Björn Ognibeni’s early career laid the foundations for this pragmatic approach. He studied Physics before completing a Master’s Degree in Economics at the University of Göttingen, where he was part of the Institute for Marketing and Commerce’s New Media research group. This academic grounding was quickly complemented by real-world consulting work, initially advising on organisational and IT projects, including quality management initiatives for suppliers to Volkswagen.
He went on to hold senior roles at Icon Medialab, GoViral in London and trnd International, where he helped shape digital strategy, business development and innovative communication models at a time when many organisations were only beginning to grasp the impact of digital change. A particularly formative period was his involvement in launching some of Germany’s first social media customer service channels for Deutsche Telekom and Deutsche Bahn, experiences that embedded a deep understanding of large, complex organisations and their constraints.
Over the course of his career, Björn Ognibeni has delivered a series of notable achievements that underpin his authority as a keynote speaker. He is Co-Founder and former Managing Director of BuzzRank GmbH, a leading social media analytics company that he successfully led to a strategic acquisition by dpa Deutsche Presse-Agentur in 2017. In 2019, he launchedChinaBriefs.io, an online think tank designed to provide Western executives with fresh, unfiltered insights into China’s digital ecosystem, from super-apps to AI-driven business models.
Alongside his consulting and speaking work, Björn Ognibeni is Lecturer in Digital Strategy at Hamburg School of Business Administration and Co-Founder and Strategic Director of the XRLab at the University of Münster, roles that keep him closely connected to both academic research and executive education.
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