In this reflective feature, Bryan Habana looks back on one of the defining moments of his provincial career: the 2007 Vodacom Super Rugby final, when the Bulls dramatically defeated the Sharks. He candidly admits that, on paper, the Bulls weren’t the better side on the day, but the victory came down to resilience, character, and unity within the squad.

Habana emphasizes the bonds formed among teammates, friendships that extended beyond the field and created trust in crucial moments. That shared character, he says, allowed the Bulls to edge their rivals and carve their names into Super Rugby history.

He also speaks about the broader impact of Vodacom’s involvement in rugby, noting how the brand recognized the sport’s potential as early as 1996, when Super Rugby launched. From a marketing perspective, Habana highlights the importance of consistent partnerships in elevating competitions, players, and fans alike. He stresses that without such sponsorships, many opportunities for exposure, growth, and community engagement in rugby would not exist.

Closing on a note of gratitude, Habana thanks Vodacom for its role in making rugby accessible, connecting communities, and supporting the game’s long-term sustainability.

In this candid interview, the speaker reflects on life after rugby and his evolving role in the digital space. Following his retirement, Bryan Habana was approached by Mike Rammant, a long-time marketing professional and avid sports enthusiast, to explore opportunities in digital media. What started as an uncertain step into a new field has developed into a passion for authentic storytelling and brand partnerships.

He explains how digital platforms, though crowded and competitive, provide a space for real stories that resonate with audiences. One campaign he highlights follows the transformation of an everyday individual, a man who once weighed 135 kilograms and is now preparing to compete in an Ironman triathlon. By showcasing such journeys, digital content not only markets products but also inspires belief in human potential and positivity.

The conversation also touches on how the rise of digital media has reshaped sport since his early professional career, when social media was virtually nonexistent. He jokes that some former teammates still don’t understand platforms like Instagram, yet stresses how essential they have become for athletes and brands.

Looking forward, he hopes to contribute by guiding young players on how to use digital media effectively, aligning themselves with authentic causes and opportunities. For him, the digital shift is not only about marketing reach but about creating meaningful connections between athletes, fans, and brands.

In this short motivational feature, Bryan Habana reflects on what he calls his “secret ingredient.” For him, it isn’t about physical preparation or career accolades, but rather about mindset. Each morning when he wakes up, he consciously chooses to approach the day with positivity.

Habana explains that the decision is simple but powerful: when his feet touch the floor, he frames his outlook for the day ahead. While he admits he doesn’t always succeed — with his wife quick to point out moments when positivity gives way to frustration — the practice of choosing positive more often than not has transformed his resilience and daily motivation.

He distinguishes between how one wants to approach the day and how one actually does, noting that the discipline of setting his intent each morning gives him clarity and direction. For Habana, positivity isn’t just a mindset but a reciprocal force: “because I choose positive, positive chooses me.”

This insight captures how he translates lessons from professional sport into everyday life, offering a reminder that success is often rooted in small, consistent mental choices rather than dramatic actions.