Keynote Topics
In his Signature Keynote, David tackles head-on the confusing times we live in today and makes the confusion fall away. He shows how the dawn of a new economic era is responsible for everything that people do, all around the world.
It’s not the gig economy, the sharing economy, or the experience economy anymore – we live in the Values Economy now.
The future of work, the future of leadership, the future of marketing….the future of everything is all about people, and people are all about their values. Because our values drive everything we do.
In his Custom Keynote, David reveals the results of a custom research project completed specifically for your event. He uses data to pinpoint a precise set of Power Values that will motivate, engage, and inspire employees, customers, prospects, donors…whoever your attendees need to reach.
He explains how to use the Power Values to make decisions about everything: from leadership to marketing, from people & culture to branding. No matter how rocky the road ahead may be, the Power Values are a timeless and predictive guiding light – a beacon that makes the path clear.
These are the same data-driven insights used by organizations like PayPal, lululemon, the United Nations Foundation, and many other global brands – and now your audience too.
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work. David allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made […]
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work.
David allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy.
David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World will be published in November 2022.
David Allison spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy.
All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?
David Allison sold his firm in 2015, and began work with a team of university researchers to launch, collect and analyze a half-million surveys about why groups of people behave the way they do. The data was immediately clear on two points.
First, demographics were a shockingly ineffective way to understand how groups behaved. More importantly, leveraging shared values turned out to be the most powerful way he’d ever seen to trigger behavior for anything.
Now, for the first time, there was accessible, customizable, empirical data that proved what we value determines what we do.
Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics.
David Allison can pinpoint the shared values of any group of people, anywhere on earth.
And I can show my audience how to connect with those people, deep inside their hearts, like a trusted friend.
Contact us at Speakers Inc and subscribe to our YouTube channel
In order to view the below you must be logged in.
Maps Maponyane – Celebrity MC completed his high school career at St John’s College in 2008. He studied at Wits University from 2010 until 2012 and completed his BA Degree in Media Studies, French and English (Majors) and International Human Rights. Maps Maponyane is considered one of South Africa’s most stylish men. He is a TV […]
Maya Fisher-French is a celebrated keynote speaker, author, and financial journalist renowned for her deep insights into personal finance and economic trends. As the face behind South Africa’s leading finance column, Maya on Money, she has spent over two decades demystifying complex financial topics, empowering individuals, and helping organizations navigate the economic landscape with clarity […]
Zola Nene culinary career spans over 10 years and started during her second-year study gap in England. After studying BCom. Law for two years, Chef Zola Nene realised that it was not the career path she wanted to pursue and so applied for a UK holiday working visa and ventured off to England to discover […]
Thabo Limema is a banking professional with local, regional, and international experience spanning over 10 years. Throughout his career, which started and still is in corporate & investment banking (CIB), he’s always sought to build his skills & capabilities to be a world class banker, who provides exceptional service and expertise his clients. He entered […]
MacFarlane Moleli is a distinguished South African broadcaster, journalist, and highly sought-after conference emcee. With a robust media career spanning over two decades, his captivating voice, sharp intellect, and refined stage presence have made him a preferred choice for leading events across the continent. MacFarlane’s expertise is deeply rooted in his journalistic background, having worked […]
Joey Rasdien is absurd yet thought-provoking stand-up comedy show tackles the touchy subject of evolution and how natural selection has blessed many of the figures that loom over South African life. Topics under scrutiny range from the devil and Charles Darwin to Julius Malema and Steven Hawking in a show that will make you laugh […]
Wendy Mahoney corporate positions include; Executive Director European Times, Director Sales and Marketing CNBC and Forbes Africa, General Manager Sales Trudon South Africa and Director Trudon Namibia. Wendy now heads Newmella Holdings (Pty) Ltd, a Global Business Innovation Consultancy focused on growing the profit of companies by enabling and inspiring them to innovate at a […]
Rob Caskie shares his Stories of human trials and triumphs never go out of vogue, and mesmerising storyteller extraordinaire, with his walking stick and trademark shorts, brings them alive like no other.
No results available
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission
Our Mission:
© All rights reserved 2025. Designed using Voxel