Carmen Murray is the founder of Boo-Yah! a leading Modern Marketing Business that provides a number of initiatives to ensure businesses become Future Fit™.

She is a marketing activist and torchbearer for Diversity and Inclusion and was recently recognised by Meltwater as the top Women in Tech, Africa, 2019.

She received the most prestigious award, a Black Pixel, IAB Bookmarks 2019 for her best individual contribution to Digital, Africa 2019.

Murray has become a household name among business professionals and flying through the ranks as she applies robust approaches to help businesses become Future Fit™. Her strong background in Content, Digital, Mobile, Innovation and Data Analytics, allows her to identify emerging trends and conceptualise disruptive marketing strategies, deployed with precision.

The customer and their needs are always at the heart of her approach.

​Carmen Murray

Carmen delivers thought-provoking keynotes to fuel creativity and inspire innovation. She has been a keynote speaker in over 40 countries and got to deliver over 250 masterclasses in 3 years to a combined audience of 11,000 business professionals.

Carmen Murray continues to be a popular panelist on both the local and international conference circuit. Murray can also be found on the Digital Airwaves with her charting Podcast in Marketing:

The Carmen Murray Show | #FutureFit Yourself. She interviews Activists, Storytellers, Celebrities, Newsmakers, and Business Experts across the globe.

She also collaborated with John Vlismas and started another podcast:

The IN with the TWO Outsiders.

​Industry Contributions include MMA, IAB, DMA, MRMW, AMASA, BOGDM which includes GIBS, AAA School of Advertising, and an array of local and international business schools. She is also the exclusive representative of The Connected Marketer™ in Africa which includes courses on CX, UX, AI, Mobile to name a few. Carmen Murray also lectures at the University of Johannesburg. (UJ)

​She served on the following councils:

• IAB: Innovation Council
• IAB: Education and Transformation Committee
• Representative of the Professional Body for Digital Practitioners in South Africa
• Faculty Member for RebaOne Academy

Carmen started a quarterly Future Fit™ Networking event, powered by Boo-Yah! and joined forces with the University of Johannesburg, Department of Marketing and Management to create an annual #MarketingFit Event for Marketing Professionals of South Africa.

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