This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ.
This program from Deon Basson was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).
2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities.
Deon Basson – Sales Communication: Success is all about how we persuade and influence people, not just processed communication.
The way we Pitch is what makes the difference in the boardroom, in sales, in teams, between people.
Deon’s talks on sales or communication are highly applicable to any sales team and any team or company that needs more effective communication.
Deon Basson is the CEO of 2interact and has been doing his doctoral studies on what really differentiates the top performing salespeople. And the common denominator is …. The psychology of sales.
Applying the right psychology is far more important than the process of selling.
Running the first training to address this issue some people could make the shift to greater conversations while others could not. It became apparent that there was another skill salespeople need. Having spoken to numerous people, companies and academic institutions it became obvious that the key was to understand and apply how people differ. The focus at that time was to make sure that salespeople understand how people differ.
So the Psychology of Sales was born.
This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ. This program from Deon Basson was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).
2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities. In 2006 this was put into practice when the first form of the 2interact communication framework was defined and used in training programs.
In 2011 Deon Basson and 2interact was conducting training with an international bank. After the training the sales director approached 2interact to run a workshop for management and executives. That was the first step outside of the sales field and the real birth of what we stand for today.
Contact us at Speakers Inc and subscribe to our YouTube channel
This PowerPoint slide above is designed for meeting planners.
Register for FREE and simply click the URL link for automatic download of the PPTX slide.
We have created a simple “ABOUT” single slide which you can instantly insert into your pitch deck when submitting speaker proposals.
Features:
Allon Raiz is regarded both locally and globally as a pioneer and maverick in the business-incubation industry. He is the founder and CEO of Raizcorp which, according to The Economist, is the only genuine incubator in Africa and which currently supports over 500 businesses. Allon is the author of two best-selling entrepreneurial books – Lose […]
Kagiso Mokgadi or KG as he is affectionately known is the son of a Sangoma and a nurse. KG takes his audiences on a unique comedy journey with a glimpse into the “behind the scenes” practices of a Sangoma and what it’s like having one that you call “dad” , a nurse for a mom […]
Capturing the essence of the Cape Flats in his impersonations and humour, Marc Lottering – MC Comedian is considered to be one of the hottest comics available. Marc hails from Cape Town with a colourful upbringing which often reflects in his unique brand of comedy. Marc stormed onto the scene in 1997 with his one-man cabaret “AFTER […]
The founder of Divas on Decks DJ Lady Lea – Conference Entertainer is an icon in the local music scene. Passionate about making music, Lady Lea has been in the music and DJ industry for 17 years. Lady Lea, now playing on CD players, vinyl and laptop, started DJ’ing at the age of 14 years old. Since then, […]
Goodluck Band have begun razzling the world with their electro swing and Jazz! Igniting South African night skies with their jazzing beats- it’s a blend of serious sums of talent, plenty of groove for your Year End entertainment Taking over the dance floors of the world! They’re not far off. They’re not far off. Because […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission
Our Mission:
© All rights reserved 2025. Designed using Voxel
