If you want to be able to come up with clever content ideas, intelligent angles and compelling hooks that never run dry, you need Tiffany Markman’s Micro-Targeting Methodology for creative content ideation.
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By the time you have your next haircut, generative AI will be more powerful than it is right now, which has many businesses and professionals in a panic. Are we, humans who generate content, redundant? Nope. Just uninformed. This talk explores the whys, hows and where-to-nows, including prompt engineering.
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Social media isn’t a choice any longer. Everyone you want to talk to – and everyone you want to sell to – is there in some way or another. Learn how to spend the least amount of time and effort on social media, while deriving the most benefits.
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Most people with competence have some Impostor Syndrome – because we know how much we don’t know. If you’ve experienced it, or you think you have, Tiffany Markman has easily-to-apply tools, tips and techniques to share.
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Tiffany Markman is an internationally recognized communication expert, keynote speaker, and copywriting strategist with more than 20 years of experience. Named Africa’s Best Copywriter (2023) and ranked among the Top 50 Female Content Marketers globally, Tiffany has worked with 717 brands across 16 countries and trained over 36,000 professionals.
She helps companies solve critical challenges such as fuzzy brand voices, uninspiring content, ineffective messaging, and the growing need for human-friendly AI. Her keynotes and workshops are practical, dynamic, and tailored to empower audiences with actionable techniques they can use immediately.
Tiffany’s engaging delivery, combined with her expertise in marketing, communication, AI, and creative thinking, makes her a sought-after voice for global events.
Tiffany Markman, an award-winning communication expert with two decades of global experience, is known for her work in sales, marketing and branding; strategic copywriting; social media; human-friendly AI; and creative thinking.
Corporate clients seek her out to solve real communication problems: fuzzy brand voices, generic messaging, underwhelming content, boring or inaccurate AI output, tired creative ideas…and the silent saboteur of impostor syndrome in the workplace.
Based in South Africa and operating internationally, Tiffany Markman has helped over 717 brands in 16 countries to write clearer, sound smarter, connect faster and sell more.
In 2022, Tiffany was ranked one of the “Top 50 Female Content Marketers in the World”. She has trained more than 36,000 professionals and spoken across Africa, Europe, Asia, the US and the Middle East.
Tiffany’s keynote talks are practical, fast-paced and future-facing: full of how-tos, low on fluff and impossible to forget. They deliver fresh, actionable perspectives and techniques that help audiences to shift their thinking and behaviour.
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Tiffany opens by challenging Women’s Month tokenism and pivots into her real topic: the problem with impostor syndrome. She defines it as the inner, judgy voice that insists you are not good enough even when evidence says you are. Many highly competent people experience it. It shows up as internal demons such as self-doubt, anxiety, and resistance, and external demons such as scary tech, limited resources, competition, and negative influences. She uses famous examples and audience participation to show how widespread the experience is. The core message: impostor feelings are common among achievers, and 70 percent of capable, creative people report them at some point.
Through stories from her career, Tiffany reframes failure, risk, and learning. She shares leaving a job at 24, starting her own business, and figuring out new skills on the fly. The point is not to fake expertise but to believe you can learn fast, ask questions, and deliver value. She contrasts impostor syndrome with the Dunning Kruger effect, where inflated self-belief can harden into arrogance and ignorance.
The heart of the talk is 11 tips. Normalize impostor feelings as a rite of passage. Talk about them to remove their power. Depersonalize failure and criticism by separating your work from your worth. Audit social feeds that trigger toxic comparison. Stop “shoulding” yourself and forgive your limits. Hold onto praise and get better at accepting compliments. Say “I don’t know” and then find out. Face it till you ace it by practicing new capabilities. Teach others what you know to see your skills afresh and fortify confidence. She closes with a direct challenge: choose one action to do differently now, not tomorrow, and say no to the inner critic. Several of these points mirror her published slide deck on uninstalling impostor syndrome
00:00 Opening note and pivot to impostor syndrome definition and scope
02:10 Internal vs external demons that fuel fraudy feelings
04:20 Famous examples and audience quiz to normalize the experience
06:05 Statistic on prevalence among high performers and creatives
07:10 Personal story: quitting at 24, early freelancing, first big projects
11:30 The vicious cycle of impostor thoughts and over-prep or avoidance tiffanymarkman.co.za
13:10 Dunning Kruger effect contrasted with under-confidence
15:00 Psychology sidebar: analysis vs CBT, and why this is a tools talk
16:30 Tip 1–3: normalize, talk about it, depersonalize failure
18:10 Tip 4–5: depersonalize criticism, stop toxic comparisons
20:00 Tip 6–7: stop “shoulding,” keep a wins file and testimonials
22:10 Tip 8–9: take compliments cleanly, say “I don’t know” and learn
24:00 Tip 10: face it till you ace it, practice builds reality
26:10 Tip 11: teach others to reinforce your expertise
28:30 Audience challenge: choose one change you will make now
AI in communication, copywriting, branding, marketing, and creative thinking.
Yes, she has spoken across multiple continents and works globally.
Tiffany is known for fast-paced, highly practical, and immediately useful content.
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