Kim Stephens is a Cape Town–based copywriter, author, and storyteller whose career spans radio, magazines, PR, sports marketing, and national brand communication. With a background in PR and Business Communication, Kim launched her own consultancy in 2007, building a powerful reputation in lifestyle and sports marketing. She collaborated with top photographers and digital experts to deliver integrated campaigns for brands such as BOS Sport, Buff South Africa, Osprey, Balega, Trigger Point, La Sportiva, Hydro Flask, and Sea to Summit. Her work also included contributions to major projects like ASICS, Nedbank Tour de Tuli, 10s Rugby, Otter African Trail Run, Coleman, and Hi-Tec South Africa.
As her passion for endurance sport grew—and as her children developed competitive athletic interests—Kim’s consultancy shifted exclusively into sports event coverage. But when the pandemic halted the industry, Kim reinvented herself through satire. Her humorous Facebook writing about suburban South Africans in lockdown and the now-iconic Sixty60 delivery drivers went viral, altering the trajectory of her career.
Kim Stephens is a Cape-based copy writer with a passion for equality, adventure and perfect 1-liners. Kim launched A PR consultancy in 2007. With a qualification in PR and Business Communication, she spent 5 years in the radio industry and another 5 years navigating the magazine industry.
Following her passion for innovative, effective communication Kim actively forged relationships with experienced sports and lifestyle photographers, and social media consultants which resulted in a comprehensive offering for clients such as BOS Sport, Buff® South Africa, Wild runner Events, Osprey, Balega, Trigger point, Fuel belt, La Sportive, Hydro Flask and Sea to Summit as well as clients and projects such as ASICS, Nedbank Tour de Tuli, 10s Rugby, Otter African Trail Run, Coleman and Hi-Tec South Africa.
As her own sporting interests grew, and her kids become competitive in their various sporting endeavors, her consultancy became exclusively sports oriented, predominantly sporting event coverage.
When Covid hit, sports got cancelled. Along with her thriving consultancy. Kim started writing satire on Facebook. She wrote about middle class South Africans in lockdown. She wrote about her Sixty60 drivers. This writing went viral.
Sixty60’s agency offered her a job.
Kim Stephens started as a Senior Copywriter for 99 cents in 2021, exclusively for the Checkers Sixty60 brand In this role she has produced TV scripts, radio scripts, digital copy, print, copy, in-app communication and push notifications. Kim works within the most incredible team.
In 2022 Kim Stephens published her first book, Hold the Line. A combination of her life story, her passion for ultra-distance running, political satire, and a humorous summary of South Africa’s lockdown from a suburban perspective.
In 2023 Sixty60 announced to the agency that they had invested in a huge Rugby World Cup Campaign. Kim’s old world, and new life collided. And Kim Stephens went on a marketer’s dream journey that even included getting a Sixty60 bike to Paris for the final. Yes, that was real!
Her unique ability to blend storytelling, data-driven insights, and a touch of humor into her presentations made her an instant hit. Audiences were drawn to her engaging style and practical takeaways that they could apply to their own marketing strategies. Word of her presentations quickly spread, and invitations to speak at national and international conferences started pouring in.
One of the defining moments in Kim’s career was when she was invited to deliver a keynote address at the annual South African Marketing Summit. Her presentation, titled “The Power of Storytelling in Branding,” left an indelible mark on the audience.
It emphasized the importance of humanizing brands through compelling narratives and resonated deeply with marketers seeking to create emotional connections with their customers.
Kim Stephens’ passion for marketing and branding is palpable in her every word and action. She firmly believes that the key to a brand’s success lies in its ability to tell a compelling story that resonates with its target audience. Her passion for this concept is evident in her work, both as a speaker and as a consultant for various South African companies.
She has been instrumental in helping businesses reinvent their marketing strategies, often advocating for a customer-centric approach that emphasizes authenticity, creativity, and innovation. Through her consultancy work, Kim has guided numerous companies toward realizing their full potential by aligning their branding efforts with a deep understanding of their customers.
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Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
Virtual speaking appearances can indeed offer cost savings compared to in-person events. Virtual speaking rates are often 10-50% cheaper than in-person rates due to factors such as reduced travel expenses and logistics. This makes virtual events a cost-effective alternative for organizations looking to book speakers within a budget.
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
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