Dr. Alistair Mokoena is a respected business and digital transformation leader in South Africa. Currently serving as Country Director for Google South Africa, he guides strategic innovation and inclusive growth through digital platforms. Previously, as CEO of Ogilvy South Africa, he led landmark strategic and organizational transformation initiatives, embedding creativity into business growth Speakers Inc.
Holding both an MBA and a law degree (LLB), Dr. Mokoena combines academic rigor with applied leadership. He excels in translating digital strategy into brand elevation, empowering organizations to adopt technology while preserving human-centered values. His storytelling blends South Africa’s socio-economic landscape with innovation narratives, making his addresses both emotionally connected and practicably grounded.
Alistair Mokoena is a trailblazing leader and a prominent figure in South Africa’s business and digital transformation landscape. As the Country Director for Google South Africa, he drives innovation and technological progress across industries, empowering businesses to harness the power of digital solutions.
A seasoned expert in leadership, strategy, and digital transformation, Alistair is a highly sought-after keynote speaker, captivating audiences with his profound insights and actionable guidance. His thought leadership inspires individuals and organizations to embrace change, seize opportunities, and thrive in a rapidly evolving digital world.
Alistair Mokoena’s expertise lies at the intersection of leadership, business strategy, and digital innovation. With a wealth of experience in managing complex organizations, he has an exceptional ability to identify opportunities for growth and steer companies toward success. Alistair’s background in advertising, marketing, and corporate leadership has equipped him with unique perspectives on fostering creativity, adaptability, and resilience in teams.
Before joining Google, Alistair held executive roles in several leading companies, including Ogilvy South Africa, where he served as CEO. His accomplishments in steering companies through transformative phases demonstrate his deep understanding of leadership in dynamic environments. Alistair’s academic credentials, including an MBA and an LLB, further establish his command over business strategy and corporate governance. His role at Google South Africa amplifies his influence, as he spearheads digital initiatives that empower businesses to leverage cutting-edge technology for growth and innovation.
Alistair’s qualifications as a top-tier leader stem from his extensive career in the corporate world. His journey began with a solid legal foundation, which later evolved into a passion for marketing, brand strategy, and digital transformation. His tenure as CEO of Ogilvy South Africa was marked by significant achievements, including driving business growth and fostering a culture of innovation.
In his current role at Google South Africa, Alistair leads initiatives that drive digital inclusion, improve access to technology, and enable businesses to adopt innovative solutions. His ability to bridge the gap between traditional leadership principles and the demands of the digital age makes him an authoritative figure in his field. Alistair’s commitment to uplifting South African businesses underscores his dedication to empowering others through knowledge and expertise.
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A1. Yes he frames digital transformation through universal leadership themes.
A2. Certainly his examples often include African entrepreneurship and inclusion.
A3. Fully branding and digital strategy are woven seamlessly into his narratives.
Author Books | Articles
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This book is the antidote to the lack of mentorship, and is the resource for the saying: When the student is ready, the teacher will appear.
In The Book Every Marketer Should Read our authors examine aspects of the original ‘4Ps of Marketing’ and transform this outdated 1960s framework into a dynamic, contemporary approach suited for the 21st century.
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