Astrid Ascar has worked in the media industry for more than twenty years. Astrid Ascar – Financial Journalist career spans over the television, radio, print and more recently, the mobile and digital mediums.

She began her career as a journalist on radio, working as a reporter and as a presenter in the current affairs, news, business and entertainment genres. She was a news reader on Highveld and SAFM for more than 10 years and she made the transition to television in 1994, as one of the 6 Chief Anchors who guided viewers through the SABC’s week-long live TV coverage of the country’s historic 1994 elections. She spent the following few years as a current affairs TV anchor and producer and she has executively produced dozens of television series for a range of various audiences.

In 1999, Astrid made the transition into management and financial journalism where she joined the BDFM Group and she has two television channel start-ups: DSTV’s Summit and The Home Channel), as well as the launch of a radio business under her belt.

Apart from BDFM and AVUSA, Astrid Ascar has worked with numerous media brands including Carte Blanche, the SABC, Naspers, Multichoice, MNET, CNBC Africa and DSTV Mobile.

She has an MBA from Henley in the UK and in 2009, she went solo as a consultant with a client base that includes listed and non-listed corporates, SME’s, agencies and tertiary education institutions.

Astrid Ascar | Financial Journalist

She presents talks, facilitates workshops, and she trains consultants in a range of areas including:

• Radio, television and media training
• Strategy, marketing and corporate communication in the mobile, social media and digital landscape
• Presentation Skills
• Business Development

Astrid’s media training clients include FNB (a range of business units), Huawei, Momentum Investments, Stanlib, Premier Foods, Pro Sano, Wits Business School, GIBB, Lonmin and Lafarge.

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