Erin Hatzikostas is an expert on the impact of authentic leadership in the workplace. She is the founder of b Authentic inc, where she’s leading a movement to eradicate the workplace of its BS and make it a fundamentally more authentic place.

Erin is the best-selling author of You Do You(ish), a TEDx speaker, coach-sultant, and the co-host of an offbeat career and leadership podcast, b Cause with Erin & Nicole. Her talks have reached hundreds of thousands of people and her thought leadership has been featured on ABC, CBS and published in Business Insider, Fast Company, Well+Good, among several others.

Erin Hatzikostas | Optimized Authentic Leadership

Erin’s Uncle Bob tells the story time and time again of his greatest coaching moment. Long story short, unlike any other dad out there, he coached her three-year-old cousin to keep running until he got to trees way in the distance. And not that Easter egg hunts have winners, but…Matthew won.

All of us are in one big Easter egg hunt. Or, a race to capture the attention, trust and wallets of companies and consumers. Sadly, many companies (and their marketing, product, sales, everything teams) are missing out on the single most powerful sales tool – authenticity.

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