Keynote Speaker (45–60 min) | Conference Opener | Masterclass Facilitator | Panelist
Entrepreneurs, business owners, corporate leaders, boards, and executives seeking practical strategies for sustainable growth, ethical leadership, and governance excellence.
The key to sustained profitable growth
Especially during times of rising costs and price pressure, every business leader must know how to focus on the things that truly matter in business.
This talk gives business leaders the tools to achieve sustained profitable growth while keeping things simple.
Key takeaways:
Imagine what your business could achieve if you knew how to rewrite the rules of the game, level the playing field, grow your fan base, and measure the true score!
Juanita Vorster is a dynamic keynote speaker, entrepreneur, and business strategist who blends hands-on entrepreneurial experience with deep expertise in corporate governance and ethics. As a Certified Director (SA) and Certified Ethics Officer, she brings a rare dual perspective to business, balancing growth and profitability with integrity and accountability.
Juanita’s journey of building and leading businesses in fast-changing industries has equipped her with powerful real-world insights. She specializes in helping leaders and teams regain focus, refine strategies, and drive sustainable success in what she calls the new game of business. Her signature approach combines strategic clarity with relatable storytelling, leaving audiences both inspired and practically equipped.
Known for her high-energy delivery style, Juanita connects with audiences at all levels, from entrepreneurs to corporate executives. By sharing her triumphs and challenges, she creates an authentic and engaging learning environment. Whether delivering a keynote, opening a conference, or facilitating a deep-dive masterclass, Juanita empowers leaders to embrace change, strengthen governance, and navigate business complexity with confidence.
Juanita Vorster is a dynamic force in the world of business, blending her extensive entrepreneurial experience with a deep understanding of corporate governance and ethics. As a Certified Director (SA) and a certified Ethics Officer, Juanita brings a unique perspective to the table, offering practical insights on navigating the ever-evolving landscape of modern business.
Her high-energy delivery style, coupled with real-world examples drawn from her own journey, leaves audiences feeling inspired and equipped to tackle the challenges of today’s business environment.
With a focus on sustainable growth and profitability, Juanita Vorster is a sought-after keynote speaker for conferences and client events. Her expertise lies in helping business owners and leaders regain focus, refine strategies, and propel their organizations towards success in the new game of business. Whether she’s delivering an opening keynote or facilitating a masterclass, Juanita’s engaging presence and actionable advice resonate with audiences at all levels.
With a background in entrepreneurship and a strong focus on corporate governance and ethics, Juanita Vorster brings a wealth of knowledge to the table. As a Certified Director (SA) and a certified Ethics Officer, she has a deep understanding of the challenges facing modern businesses and is uniquely positioned to offer practical guidance on how to navigate them successfully.
Juanita’s expertise extends beyond theory; she has hands-on experience building and leading successful businesses in dynamic industries. Her insights are grounded in real-world scenarios, making them relevant and actionable for audiences seeking to drive sustainable growth and profitability in their own organizations.
As a speaker, Juanita Vorster is known for her high-energy delivery style and ability to connect with audiences on a personal level. By sharing her own triumphs and challenges, she creates a relatable experience that resonates with business leaders at all levels.
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In this motivational presentation, a business leader recounts how he was first asked to run a company without a university degree, prior management experience, or formal business training. What he did have was stubborn persistence and a determination to figure out “the game of business.”
His journey underscores an important truth: business success is as simple—or as complicated—as we make it. Instead of overcomplicating growth strategies, he advocates keeping things simple and grounded in belief, passion, and courage.
He argues that in today’s changing business environment, traditional approaches are no longer enough. Executives, directors, managers, and entrepreneurs must adopt what he calls a “helicopter mindset.” By stepping back from daily operations and looking at the bigger picture, leaders can stay focused on the four fundamentals of business—a framework he developed through experience and trial-and-error.
Although he never attended business school, his career has been shaped by hard lessons and practical insights. His framework equips leaders to:
The message is clear: success doesn’t require a degree—it requires clarity, persistence, and the courage to think differently.
00:00 – Opening story: asked to run a company without a degree or experience.
01:00 – Early struggles and the importance of persistence.
02:00 – Key lesson: business success can be simple or complex, depending on mindset.
03:00 – Why belief, passion, and courage matter more than credentials.
04:00 – Introducing the “helicopter mindset” for modern leaders.
05:00 – The four fundamentals of business: a simple framework for lasting success.
06:00 – Closing message: set higher aspirations, turn them into reality, and have fun in the process.
The episode opens with host Francois greeting viewers on a cold Pretoria morning before diving into financial news with David Kopp (crypto regulation, NHI funding, cybercrime laws, and even beards in corporate culture).
The featured segment then introduces Juanita Foster entrepreneur, strategist at At That Point, author, speaker, and known as the Next CEO Expert.
Juanita shares her unconventional journey:
Leaving traditional schooling early.
Starting in PR, then pivoting into tech, marketing, and eventually running a PR agency after saying “yes” to an unexpected opportunity.
Developing the philosophy of intuitive success through promises kept and lessons learned.
She explains her collaboration with Roger Harrop and the concept of Staying in the Helicopter:
Business leaders must consistently step out of day-to-day operations to view both the big picture and the details.
The “helicopter view” allows leaders to balance vision, values, customers, sales, and strategy.
True success is not just overnight profit, but sustained, profitable growth.
Key insights include:
The real objective of every business is either to sell or to grow. There’s no standing still.
Market leadership usually comes from operational excellence, product/process innovation, or customer intimacy and businesses must sell on perceived value, not just price.
Leaders must make time for helicopter days—structured reflection sessions to refine purpose, vision, and decisions.
The discussion also highlights the unique design of the book, which integrates QR codes, video stories, and practical tools, making it an interactive reference guide rather than a heavy theory book.
00:00 – 09:00 – Opening greetings & news updates (crypto, NHI, cybercrime bill, beards).
09:00 – 20:00 – Norma’s personal development session: seeing difficult people through strengths.
20:00 – 30:00 – Introducing Jonita Foster – entrepreneur, author, speaker, strategist.
30:00 – 45:00 – Jonita’s journey: from homeschooling to PR, tech, marketing, entrepreneurship, and learning through “saying yes.”
45:00 – 01:05:00 – The concept of Staying in the Helicopter with Roger Harrop—balancing big-picture thinking and detail awareness.
01:05:00 – 01:25:00 – Core lessons: defining the real objective, growth vs. selling, perceived value vs. price, and market leadership drivers.
01:25:00 – 01:40:00 – How often leaders should “get in the helicopter,” practical tips for structuring time, and why it reduces stress.
01:40:00 – end – Closing reflections, availability of the book, and audience engagement.
In this short business insight video, Juanita Foster delivers a clear and powerful message: success in business is possible for anyone who has belief, passion, and courage.
She explains that the traditional rules of business no longer apply in today’s fast-changing environment. Instead, leaders must adopt a new set of rules that emphasize agility, clarity of purpose, and sustained growth.
Foster positions herself as both a practitioner and guide. As a business owner, strategist, author, and speaker, she helps individuals running or involved in businesses to increase their chances of success. Her approach is practical, rooted in real-world experience, and designed to simplify the complexity of leadership while making business growth achievable and enjoyable.
The video acts as an introduction to her broader thought leadership and her work with frameworks such as Staying in the Helicopter, offering a glimpse into her values-driven, empowering philosophy of business.
00:00 – Opening: Winning in business requires belief, passion, and courage.
00:10 – Success means playing by a new set of business rules.
00:20 – Foster’s mission: helping people running or involved in business improve their chances of success.
00:30 – Introduction: Jonita Foster as business owner, strategist, author, and speaker.
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Features:
A: Business strategy, sustainable growth, corporate governance, ethics, and adapting to disruption.
A: Entirely practical her content is grounded in her entrepreneurial and boardroom experience.
A: Keynotes, conference openers, interactive masterclasses, and panel contributions.
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