Gareth Woods – Marketing Innovation states that despite being the largest and most lucrative of demographics millennials continue to confound traditional marketing tactics to the frustration of marketers globally. Despite their apparent “counter culture” perspective these “unique and special snowflakes” are not without their similarities and Gareth helps us to unpack some of what makes them […]
Gareth Woods – Marketing Innovation states that despite being the largest and most lucrative of demographics millennials continue to confound traditional marketing tactics to the frustration of marketers globally.
Despite their apparent “counter culture” perspective these “unique and special snowflakes” are not without their similarities and Gareth helps us to unpack some of what makes them tick through one of their largest and fastest growing passion points – video gaming.
Gareth has been into video games pretty much since video games existed and has played almost every console ever made.
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Judith February is a lawyer, governance specialist and columnist. She is based at the Institute for Security Studies (ISS) as a Senior Research Associate and is a Visiting Fellow at the WITS School of Governance. Prior to that she was executive director of the Human Sciences Research Council’s Democracy and Governance unit and also head […]
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