Gareth Woods – Marketing Innovation states that despite being the largest and most lucrative of demographics millennials continue to confound traditional marketing tactics to the frustration of marketers globally.
Despite their apparent “counter culture” perspective these “unique and special snowflakes” are not without their similarities and Gareth helps us to unpack some of what makes them tick through one of their largest and fastest growing passion points – video gaming.
Gareth has been into video games pretty much since video games existed and has played almost every console ever made.
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The Parlotones singer and songwriter, Kahn Morbee, started learning to play the guitar at the age of 17, where he began a journey into song writing that would eventually end up defining The Parlotones sound. In the summer of 1998, Morbee was introduced to Neil Pauw, a drummer who had attended the same high school […]
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