Keynote speaker and human values strategist
Brand leaders, marketing teams, HR and culture professionals, executives, policymakers, and organisations seeking to understand and motivate people more effectively
In his Signature Keynote, David tackles head-on the confusing times we live in today and makes the confusion fall away. He shows how the dawn of a new economic era is responsible for everything that people do, all around the world.
It’s not the gig economy, the sharing economy, or the experience economy anymore – we live in the Values Economy now.
The future of work, the future of leadership, the future of marketing….the future of everything is all about people, and people are all about their values. Because our values drive everything we do.
In his Custom Keynote, David reveals the results of a custom research project completed specifically for your event. He uses data to pinpoint a precise set of Power Values that will motivate, engage, and inspire employees, customers, prospects, donors…whoever your attendees need to reach.
He explains how to use the Power Values to make decisions about everything: from leadership to marketing, from people & culture to branding. No matter how rocky the road ahead may be, the Power Values are a timeless and predictive guiding light – a beacon that makes the path clear.
These are the same data-driven insights used by organizations like PayPal, lululemon, the United Nations Foundation, and many other global brands – and now your audience too.
David Allison is a global authority on human values, an international speaker, and the founder of the Valuegraphics Project, the world’s first database that quantifies what people value and why they behave the way they do. His pioneering work reframes how organizations understand audiences in a post demographic world, replacing assumptions based on age, gender, and income with scientifically validated values based insights. By proving that shared values are far more predictive of behavior than demographics, David has ushered in what he calls the Values Economy.
A best selling author, David’s previous book was named one of the top ten leadership books of the year by INC Magazine. His latest work, The Death of Demographics: Valuegraphic Marketing for a Values Driven World, challenges leaders to abandon legacy segmentation practices and build strategies rooted in what truly motivates people.
Before launching the Valuegraphics Project, David spent his career building an award winning marketing and communications firm and leading campaigns for some of the world’s most prominent brands. Despite the success, he became increasingly aware that traditional demographic targeting no longer reflected how humans live, think, or choose.
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work.
David allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy.
David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World will be published in November 2022.
David Allison spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy.
All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?
David Allison sold his firm in 2015, and began work with a team of university researchers to launch, collect and analyze a half-million surveys about why groups of people behave the way they do. The data was immediately clear on two points.
First, demographics were a shockingly ineffective way to understand how groups behaved. More importantly, leveraging shared values turned out to be the most powerful way he’d ever seen to trigger behavior for anything.
Now, for the first time, there was accessible, customizable, empirical data that proved what we value determines what we do.
Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics.
David Allison can pinpoint the shared values of any group of people, anywhere on earth.
And I can show my audience how to connect with those people, deep inside their hearts, like a trusted friend.
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Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
Virtual speaking appearances can indeed offer cost savings compared to in-person events. Virtual speaking rates are often 10-50% cheaper than in-person rates due to factors such as reduced travel expenses and logistics. This makes virtual events a cost-effective alternative for organizations looking to book speakers within a budget.
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
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