Keynote Topics
In his Signature Keynote, David tackles head-on the confusing times we live in today and makes the confusion fall away. He shows how the dawn of a new economic era is responsible for everything that people do, all around the world.
It’s not the gig economy, the sharing economy, or the experience economy anymore – we live in the Values Economy now.
The future of work, the future of leadership, the future of marketing….the future of everything is all about people, and people are all about their values. Because our values drive everything we do.
In his Custom Keynote, David reveals the results of a custom research project completed specifically for your event. He uses data to pinpoint a precise set of Power Values that will motivate, engage, and inspire employees, customers, prospects, donors…whoever your attendees need to reach.
He explains how to use the Power Values to make decisions about everything: from leadership to marketing, from people & culture to branding. No matter how rocky the road ahead may be, the Power Values are a timeless and predictive guiding light – a beacon that makes the path clear.
These are the same data-driven insights used by organizations like PayPal, lululemon, the United Nations Foundation, and many other global brands – and now your audience too.
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work. David allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made […]
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work.
David allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy.
David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World will be published in November 2022.
David Allison spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy.
All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?
David Allison sold his firm in 2015, and began work with a team of university researchers to launch, collect and analyze a half-million surveys about why groups of people behave the way they do. The data was immediately clear on two points.
First, demographics were a shockingly ineffective way to understand how groups behaved. More importantly, leveraging shared values turned out to be the most powerful way he’d ever seen to trigger behavior for anything.
Now, for the first time, there was accessible, customizable, empirical data that proved what we value determines what we do.
Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics.
David Allison can pinpoint the shared values of any group of people, anywhere on earth.
And I can show my audience how to connect with those people, deep inside their hearts, like a trusted friend.
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Pieter Geldenhuys is a globally renowned futurist, innovation strategist, and technology expert who has captivated audiences in over 25 countries with his visionary insights into the future of business, society, and technology. With a remarkable ability to decode complex technological trends and translate them into actionable strategies, Pieter is a sought-after keynote speaker for corporate […]
Letshego Zulu is a renowned South African event emcee, published author, and keynote speaker, widely recognized for her poise, eloquence, and powerful storytelling. With an innate ability to connect deeply with audiences, Letshego has graced the stage at numerous high-profile events, blending her multifaceted experiences with an engaging, compassionate style. A well-known public figure, she […]
Gerry Elsdon made a strong impression on the co-host of South Africa’s first Big Brother reality series and as a continuity presenter for M-Net. Gerry Elsdon has a colorful background is a huge understatement! Having been born in District 6, living through the forced removals and Group Areas Act in the Cape in the 80s, […]
Rusty Labuschagne is a captivating professional speaker renowned for his profound insights on overcoming adversity. His story is one of resilience, faith, and redemption—a journey that resonates deeply with audiences worldwide. With sincerity and humility, Rusty shares a dramatic account of his transformational experience, leaving a lasting impact on all who hear his message. In […]
Tom Goodwin is a dynamic and sought-after speaker who is at the forefront of innovation in marketing and artificial intelligence. With a career spanning over two decades, Tom has earned a reputation as a thought leader and visionary, constantly challenging the status quo and inspiring audiences around the world. His insights into the digital landscape […]
Maps Maponyane – Celebrity MC completed his high school career at St John’s College in 2008. He studied at Wits University from 2010 until 2012 and completed his BA Degree in Media Studies, French and English (Majors) and International Human Rights. Maps Maponyane is considered one of South Africa’s most stylish men. He is a TV […]
Professor Piet Naude regularly speaks at business and civil society conferences and has done consulting work for national and international listed companies on issues of ethics and governance. He holds an MA in Philosophy (cum laude) and a Doctoral degree in Theology from the University of Stellenbosch. He is a Professor of Ethics and former […]
Neil Andrews is married and has two children. Neil Andrews went to school in Cape Town and completed a BA degree and HDE at UCT. Neil has worked in Sports-casting for over 20 years and began his broadcasting career as an announcer, race commentator and journalist for the Cape Turf Clubs. From 1991 -2000, Neil […]
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