David Allison: Leadership Values

  • David Allison stands out for his groundbreaking work in the field of human values, where he has pioneered the integration of values-based metrics into organizational strategies. 
    Multifaceted Expertise: With a career spanning across marketing, research, and authorship, David brings a wealth of multifaceted expertise to his speaking engagements.
  • As a sought-after speaker, David possesses a dynamic and engaging speaking style that captivates audiences worldwide. 
  • One of David’s key strengths as a speaker lies in his ability to offer actionable strategies for success based on rigorous research and practical application. 

Travel & Fee Range:**

  • Travels from: Vancouver, BC
  • **Fee range: On Request
5/5
5/5 (2 reviews)

Keynote Topics

In his Signature Keynote, David tackles head-on the confusing times we live in today and makes the confusion fall away. He shows how the dawn of a new economic era is responsible for everything that people do, all around the world.

It’s not the gig economy, the sharing economy, or the experience economy anymore – we live in the Values Economy now.

The future of work, the future of leadership, the future of marketing….the future of everything is all about people, and people are all about their values. Because our values drive everything we do.

  • See the groundbreaking results from 750,000 surveys: the world’s first inventory of shared human values.
  • Learn how human values can radically transform the way you engage with the people you want to reach.
  • Be inspired to change how you look at people, and leave with data-tested tools to ensure you succeed in a values-driven world.

In his Custom Keynote, David reveals the results of a custom research project completed specifically for your event. He uses data to pinpoint a precise set of Power Values that will motivate, engage, and inspire employees, customers, prospects, donors…whoever your attendees need to reach.

He explains how to use the Power Values to make decisions about everything: from leadership to marketing, from people & culture to branding. No matter how rocky the road ahead may be, the Power Values are a timeless and predictive guiding light – a beacon that makes the path clear.

These are the same data-driven insights used by organizations like PayPal, lululemon, the United Nations Foundation, and many other global brands – and now your audience too.

  • Discover the motivating values of customers, prospects, investors, members…anyone, anywhere on earth.
  • Learn how to reach those people deep inside their hearts, and engage with them like a trusted friend.
  • Leave with a toolkit for building values-driven solutions, and strategies to motivate more people more often.
  • The Valueprint Self-Assessment Tool
  • The Thought Leaders Power Panel
  • Value graphics Masterclass
  • Special Edition Sessions

David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work. David allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made […]

David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work.

David allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy.

David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World will be published in November 2022.

David Allison spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy.

All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?

David Allison | Human Values Expert

David Allison sold his firm in 2015, and began work with a team of university researchers to launch, collect and analyze a half-million surveys about why groups of people behave the way they do. The data was immediately clear on two points.

First, demographics were a shockingly ineffective way to understand how groups behaved. More importantly, leveraging shared values turned out to be the most powerful way he’d ever seen to trigger behavior for anything.

Now, for the first time, there was accessible, customizable, empirical data that proved what we value determines what we do.

Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics.

  • What could we do with 90% of our financial and human resources re-deployed elsewhere?
  • What if we only did things that people cared about?
  • Wouldn’t the world be better off if everything was based on the values we share?

David Allison can pinpoint the shared values of any group of people, anywhere on earth.

And I can show my audience how to connect with those people, deep inside their hearts, like a trusted friend.

Contact us at Speakers Inc and subscribe to our YouTube channel

Speakers Contact

Speaker Enquiry Form

Talent Resources to download

In order to view the below you must be logged in.

  • Powerpoint Slide – For meeting and event planners
  • Gallery Images
  • High Resolution Images
  • PDF Files
  • Books and Magazine Links

View further speakers

  • (1 reviews)

Barry Hilton is one of South Africa’s most beloved comedians, celebrated for his sharp wit, relatable humor, and impeccable comedic timing. With a career spanning over four decades, Barry has entertained audiences across the globe, bringing laughter to corporate events, theaters, and comedy festivals. His clean yet hilarious humor makes him a favorite among diverse […]

  • Comedian

Tatjana Smith stands as a symbol of excellence, having achieved the pinnacle of success as an Olympic champion. Her journey to gold began at an early age, displaying exceptional talent in swimming and a relentless commitment to her sport. Competing in international arenas, Tatjana consistently impressed audiences and judges alike with her precision, strength, and […]

  • Olympic Champion

Tim Cohen, a seasoned business editor and journalist, has profoundly shaped South Africa’s economic reporting landscape with his incisive analysis and commitment to truth. Before joining the highly respected Daily Maverick as Business Editor, Cohen served as the editor of Business Day, one of South Africa’s premier financial newspapers. His career began on the pages […]

  • GeoPolitical Analyst
  • (4 reviews)

Chris Bertish is a renowned professional speaker, ocean pioneer, and international best-selling author whose extraordinary feats have captivated audiences worldwide. With a spirit as boundless as the ocean itself, Chris exemplifies courage, resilience, and the relentless pursuit of dreams against all odds. His journey from humble beginnings to becoming a global icon for adventure and […]

  • Motivational Adventurer
  • (2 reviews)

Mike Saunders is a globally recognized digital transformation expert and keynote speaker, known for his ability to simplify complex digital concepts and make them accessible to a broad audience. As the founder and CEO of DigitLab, one of South Africa’s leading digital strategy agencies, Mike has spent over a decade helping businesses navigate the evolving […]

  • Digital Marketing
  • Featured

Dr. Daniel Cunnama is a distinguished South African astrophysicist renowned for his expertise in computational cosmology and his dedication to science communication. He serves as the Science Engagement Astronomer at the South African Astronomical Observatory (SAAO), where he bridges the gap between complex astronomical research and public understanding. Based at the South African Astronomical Observatory, […]

  • Astrophysicist Speaker

Liezel van der Westhuizen is also a sought after MC and has been the Programme Director at more than 200 events for top clients Her adeptness in reputation management and public relations has seen her work with global icons like Lenny Kravitz, the Backstreet Boys, and Atomic Kitten, and locally with Danny K; Mandoza and […]

  • Emcee | Speaker

Dricus Du Plessis known as “Stillknocks” has become a household name in the world of Mixed Martial Arts (MMA), representing South Africa on the global stage. His career is defined by grit, passion, and a relentless pursuit of excellence. As a guest speaker for conference events and fireside chats, Dricus brings a wealth of knowledge […]

  • MMA Champion
Disclaimer
The profiles and images embedded on these pages are from various conference entertainers and other talent.

These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.

Fee ranges where listed on this website are intended to serve as a guideline only.

All talent fees exclude VAT, travel and accommodation where required.

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

Newsletter Signup

* indicates required

Intuit Mailchimp

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Speakers Inc Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

We promise to not spam you!

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel