Retail leaders, C-suite executives, brand strategists, marketers, innovation teams, digital transformation leaders, and event delegates seeking clarity on the future of commerce.
Keynote Topics
Cut through media noise to identify the shifts that actually matter. Using structured PESTLE analysis, discover under-reported regulatory changes, demographic surprises and tech developments that will affect your decisions over the next 6-24 months.
Outcome: Walk away knowing which weak signals are about to become major forces, with clear next actions.
Ideal audience: Strategy teams, boards and senior executives who need evidence-based foresight, not fortune-telling.
While everyone chases headlines, the real transformation happens slowly then suddenly. Discover the structural shifts and emerging possibilities that could reshape how your industry works over the next 3-5 years – including the scenarios worth planning for today.
Outcome: Gain clarity about which long-term trends deserve attention now, while they’re still emerging and actionable.
Ideal audience: C-suite executives and leadership teams planning multi-year transformation strategies.
The best ideas are already in operation somewhere. Discover how leading operators worldwide tackle your exact challenges – stolen brilliantly from unexpected sectors and surprising geographies.
Outcome: Take home transferable practices from world-class operators, with confidence to adapt what works elsewhere.
Ideal audience: Operations directors, innovation teams and executives who know that borrowing brilliance beats reinventing wheels.
Forget ChatGPT party tricks. See how smart organisations use AI for both radical efficiency and breakthrough innovation – from eliminating grunt work to discovering impossible solutions.
Outcome: Identify AI opportunities that deliver value in weeks not years, whether that’s cutting costs or creating entirely new capabilities.
Ideal audience: Leaders who want AI that transforms the business, not just the buzz.
Most innovation is expensive theatre. Learn the specific techniques that separate costly innovation labs from profit-generating experimentation – with real examples of experiments with impressive results.
Outcome: Master a disciplined approach to innovation that actually delivers, with tactics for selling it internally.
Ideal audience: CFOs, COOs and senior leaders who control budgets and need innovation to show returns, not just PowerPoints.
Take a fascinating, unexpected tour through what real people are actually doing online. From TikTok subcultures to YouTube microcommunities to Reddit rebellions, see how digital tribes are creating tomorrow’s expectations today – before they hit your boardroom. Join a live safari into the niches shaping tomorrow’s customers and markets.
Outcome: Decode the online behaviours and conversations that predict what your customers will demand next.
Ideal audience: Leadership offsites, marketing teams and anyone who needs to understand where culture is heading, not where it’s been.
Cate Trotter is a highly respected retail futurist and innovation expert, named by Retail Week as one of the world’s Top 100 Most Influential People in Retail. As the Founder and Head of Trends at Insider Trends, she has spent over 15 years identifying and decoding the key shifts shaping customer behavior, sustainability, digital transformation, and the future of physical and digital retail.
Cate has worked with world-class companies including Chanel, Nike, Facebook, Levi’s, Mercedes-Benz, Samsung, and Google. Known for her dynamic and engaging delivery, she distills complex insights into clear, practical strategies that executives and teams can implement immediately.
A frequent contributor to international media, Cate is recognized for balancing visionary foresight with real-world case studies. Her talks empower organizations to navigate disruption, embrace innovation, and build future-proof strategies that drive growth.
Cate Trotter is a globally recognized retail futurist and innovation expert, known for helping businesses understand what’s next in commerce, customer experience, and technology. As the Founder and Head of Trends at Insider Trends, she has spent more than 15 years tracking, analyzing, and predicting the key shifts shaping the future of retail.
Cate specializes in turning complex trends into actionable strategies. Her insights cover topics such as sustainability, digital transformation, customer engagement, and future store formats. She has advised leading global brands including Chanel, Nike, Facebook, Levi’s, Mercedes-Benz, and Google.
A dynamic keynote speaker, Cate has delivered talks and workshops to audiences across Europe, the US, Asia, and the Middle East. Her style blends big-picture vision with practical case studies, leaving executives inspired and equipped to take action.
Cate Trotter has been named one of the Top 100 Most Influential People in Retail by Retail Week and is frequently quoted in media such as Forbes, The Guardian, and The Financial Times.
Whether forecasting the future of the high street or showing how brands can embrace innovation today, Cate Trotter empowers organizations to stay ahead of disruption and create meaningful connections with customers.
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In this keynote showcase, Cate Trotter introduces her approach to innovation and transformation, drawing on 15 years of experience working with some of the world’s leading companies, including Google, Meta, Microsoft, Chanel, Nike, and Unilever. She highlights her track record of uncovering billions in savings and new growth opportunities by focusing on the fundamentals of asking better questions, rather than simply chasing trends.
Cate frames herself not just as a futurist but as a practitioner. She has founded and sold businesses, built tools, and designed repeatable innovation processes. This hands-on experience allows her to deliver a grounded, practical perspective on innovation that moves beyond theory and “consultant speak.”
Her keynotes provide teams with the permission and inspiration to think differently, while her workshops translate that thinking into actionable strategies. She emphasizes that true innovation must be sustainable, repeatable, and measurable, with a clear focus on outcomes. Audiences gain both the energy and clarity needed to tackle major transformation challenges, from customer experience redesign to operational delivery improvements.
What sets her apart is her balance of visionary foresight with real-world pragmatism. Cate promises no hype, no jargon just compelling stories from the front lines of innovation, frameworks for making change stick, and proven methods that help organizations spot opportunities and move faster than the competition.
00:00 – 00:15 Cate opens by citing her track record: billions in savings and growth uncovered for leading global brands.
00:16 – 00:35 Highlights 15 years of work with Google, Meta, Microsoft, Chanel, Nike, and Unilever.
00:36 – 01:00 Shares her philosophy: innovation comes from asking better questions, not chasing trends.
01:01 – 01:25 Describes her practical background: founding and selling businesses, building tools, applying repeatable processes.
01:26 – 01:50 Keynotes provide permission to think differently; workshops translate ideas into action.
01:51 – 02:15 Audiences benefit from clarity, compelling stories, and frameworks for repeatable innovation.
02:16 – 02:40 Reassures: no hype or jargon, only proven methods that deliver real outcomes.
02:41 – 03:00 Closing call-to-action: book a keynote or workshop tailored to your biggest transformation challenges.
n this showcase video, Cate Trotter presents her straight-talking approach to retail transformation, honed over 15 years of advising some of the world’s most influential brands including Nike, Unilever, LVMH, TikTok, Levi’s, Meta, Carrefour, and Chanel. She positions herself as a trusted partner for C-suite leaders and teams who want evidence-based strategies, not trend-driven gimmicks.
Cate explains that her insights come from interviewing the people shaping retail, testing new concepts around the world, and analyzing both market data and academic research. This mix of fieldwork and strategic analysis allows her to uncover what genuinely drives margins and profit.
As a speaker, Cate has opened and closed conferences across Europe, Asia, and beyond, addressing audiences of up to 1,500 people. She has been consistently recognized as one of the world’s leading voices in retail innovation. Her sessions are designed to deliver not just inspiration, but clarity—helping leaders and teams know exactly where to focus their energy for maximum impact.
Attendees can expect candid stories from boardrooms and shop floors, inspiring international case studies, and practical frameworks that can be applied directly to next quarter’s strategy. Cate emphasizes her entrepreneurial credibility—having started, scaled, and sold businesses herself—giving her talks both authority and real-world relevance.
She concludes with a call to action, inviting organizations to book keynotes or workshops tailored to their biggest retail challenges, promising clear, actionable insights that avoid jargon and deliver results.
00:00 – 00:15 Opens with her philosophy: big brands need a straight-talking view, not hype.
00:16 – 00:35 Shares 15 years’ experience working with Nike, Unilever, LVMH, TikTok, Levi’s, Meta, Carrefour, and Chanel.
00:36 – 00:55 Explains her methods: interviews, global testing of concepts, market and academic data analysis.
00:56 – 01:15 Highlights entrepreneurial experience—starting, scaling, and selling businesses.
01:16 – 01:40 Speaker credibility: opened and closed conferences worldwide, audiences up to 1,500 people.
01:41 – 02:05 Recognized globally as a retail voice; offers candid stories, inspiring case studies, and practical frameworks.
02:06 – 02:25 Delivers clarity and focus for leaders on where to direct team efforts.
02:26 – 02:45 Closing: invitation to book keynotes or workshops built around retail challenges.
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Retail innovation, digital transformation, sustainability, customer experience, and the future of physical and digital commerce.
Yes. While her core expertise is retail, she adapts insights for luxury, technology, finance, and lifestyle brands.
Absolutely. She has extensive experience delivering impactful virtual keynotes and workshops for global audiences.
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