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Carmen Murray is the founder of Boo-Yah! a leading Modern Marketing Business that provides a number of initiatives to ensure businesses become Future Fit™.
She is a marketing activist and torchbearer for Diversity and Inclusion and was recently recognised by Meltwater as the top Women in Tech, Africa, 2019.
She received the most prestigious award, a Black Pixel, IAB Bookmarks 2019 for her best individual contribution to Digital, Africa 2019.
Murray has become a household name among business professionals and flying through the ranks as she applies robust approaches to help businesses become Future Fit™. Her strong background in Content, Digital, Mobile, Innovation and Data Analytics, allows her to identify emerging trends and conceptualise disruptive marketing strategies, deployed with precision.
The customer and their needs are always at the heart of her approach.
Carmen delivers thought-provoking keynotes to fuel creativity and inspire innovation. She has been a keynote speaker in over 40 countries and got to deliver over 250 masterclasses in 3 years to a combined audience of 11,000 business professionals.
Carmen Murray continues to be a popular panelist on both the local and international conference circuit. Murray can also be found on the Digital Airwaves with her charting Podcast in Marketing:
The Carmen Murray Show | #FutureFit Yourself. She interviews Activists, Storytellers, Celebrities, Newsmakers, and Business Experts across the globe.
She also collaborated with John Vlismas and started another podcast:
The IN with the TWO Outsiders.
Industry Contributions include MMA, IAB, DMA, MRMW, AMASA, BOGDM which includes GIBS, AAA School of Advertising, and an array of local and international business schools. She is also the exclusive representative of The Connected Marketer™ in Africa which includes courses on CX, UX, AI, Mobile to name a few. Carmen Murray also lectures at the University of Johannesburg. (UJ)
She served on the following councils:
Carmen started a quarterly Future Fit™ Networking event, powered by Boo-Yah! and joined forces with the University of Johannesburg, Department of Marketing and Management to create an annual #MarketingFit Event for Marketing Professionals of South Africa.
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Kevin Fine has 25 year career that has spanned Executive Leadership, National Broadcasting, Brand Management, Community Development and Entrepreneurship.
He is a regular speaker on the local and international circuit as well as inside corporates, and the media industry at large. Fine shares his collaborative views through articles, speaking panels, and keynote presentations applying his experience and interests on topics including: Company Culture, the Content Economy, Thought Leadership, Sustainability, Business Growth, Audience Monetisation and Future Trends.
More recently and after 8 years leading the biggest regional radio channel in South Africa – Jacaranda FM, Fine was appointed Managing Director of a new business called “Expedite” within the Kagiso Media Radio division. The business focuses solely on accelerating businesses by innovatively leveraging media resources and inventory. He has since left and stepped in to the Entrepreneurial and speaking world full time.
Kevin Fine was a key part of Jacaranda FM’s success and leaves the station with audience numbers in South Africa’s top 10. Digital engagement and reach achieved unprecedented levels, with both jacarandafm.com and the station’s the biggest YouTube channel in the number 1 spot in the country. Internally during 2019, the station’s culture was qualified as a Gold Best Company to Work For in the Deloitte and Touche survey.
Kevin Fine major achievements were ensuring a strong CAGR, profitability, brand presence and benevolence. Under his leadership, the station also received prestigious accolades, with more than 30 awards, from listeners and industry peers, including: “Commercial Radio Station of the Year” 2015 The Roger Garlick Award, a Gold Loerie, and an International One Show Award for the “More Music You Love” Live Billboard Campaign.
Three major sustainability projects completed included Project Khanya distributing light to 25000 homes, Project Water Drop which delivered millions of liters of water to drought stricken communities before sinking boreholes and wells, and Hearts for Mandela Day ensuring heart surgery for 67 children.
Prior to Kevin Fine time at the station, Kevin was CEO at 101.9 Chai FM, brought in to remodel, reformat and relaunch the station in 2010.
Additionally, Kevin Fine also founded (and is a director of) the Little Champs Sports Academy, A sports development programme for early childhood. His passion for sport, and sports marketing also saw him manage the EA FIFA game Franchise in South Africa for 3 years and running the FIFA Interactive World Cup Event for South Africa. He also went on to head up the Football For Hope Program, Alexandra at the FIFA World Cup 2010.
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