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In his Signature Keynote, David tackles head-on the confusing times we live in today and makes the confusion fall away. He shows how the dawn of a new economic era is responsible for everything that people do, all around the world.
It’s not the gig economy, the sharing economy, or the experience economy anymore – we live in the Values Economy now.
The future of work, the future of leadership, the future of marketing….the future of everything is all about people, and people are all about their values. Because our values drive everything we do.
See the groundbreaking results from 750,000 surveys: the world’s first inventory of shared human values.
Learn how human values can radically transform the way you engage with the people you want to reach.
Be inspired to change how you look at people, and leave with data-tested tools to ensure you succeed in a values-driven world.
In his Custom Keynote, David reveals the results of a custom research project completed specifically for your event. He uses data to pinpoint a precise set of Power Values that will motivate, engage, and inspire employees, customers, prospects, donors…whoever your attendees need to reach.
He explains how to use the Power Values to make decisions about everything: from leadership to marketing, from people & culture to branding. No matter how rocky the road ahead may be, the Power Values are a timeless and predictive guiding light – a beacon that makes the path clear.
These are the same data-driven insights used by organizations like PayPal, lululemon, the United Nations Foundation, and many other global brands – and now your audience too.
Discover the motivating values of customers, prospects, investors, members…anyone, anywhere on earth.
Learn how to reach those people deep inside their hearts, and engage with them like a trusted friend.
Leave with a toolkit for building values-driven solutions, and strategies to motivate more people more often.
Videos
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us.
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work.
David allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy.
David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World will be published in November 2022.
David Allison spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy.
All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?
David Allison sold his firm in 2015, and began work with a team of university researchers to launch, collect and analyze a half-million surveys about why groups of people behave the way they do. The data was immediately clear on two points.
First, demographics were a shockingly ineffective way to understand how groups behaved. More importantly, leveraging shared values turned out to be the most powerful way he’d ever seen to trigger behavior for anything.
Now, for the first time, there was accessible, customizable, empirical data that proved what we value determines what we do.
Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics.
David Allison can pinpoint the shared values of any group of people, anywhere on earth.
And I can show my audience how to connect with those people, deep inside their hearts, like a trusted friend.
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Kim Stephens is a Cape-based copy writer with a passion for equality, adventure and perfect 1-liners. Kim launched A PR consultancy in 2007. With a qualification in PR and Business Communication, she spent 5 years in the radio industry and another 5 years navigating the magazine industry. Following her passion for innovative, effective communication Kim […]
Born on the cusp of South Africa’s new dawn, Lebo Lion is a rainbow nation millennial marketer from the humble streets of Vosloorus township and the bustling corridors of Johannesburg, a unique combination of grit & street smarts. MY STORY: From a cub to a LION The daughter of a Woolworths trolley parker turned entrepreneur, & […]
Brent Lindeque is more than just a name; he embodies a powerful ethos of positivity and impact. As the founder of The Good Things Guy, a digital platform dedicated to sharing uplifting news and inspiring stories, Brent has become a beacon of hope in a world often overshadowed by negativity. His journey from media professional […]
Carmen Murray is the founder of Boo-Yah! a leading Modern Marketing Business that provides a number of initiatives to ensure businesses become Future Fit™. She is a marketing activist and torchbearer for Diversity and Inclusion and was recently recognised by Meltwater as the top Women in Tech, Africa, 2019. She received the most prestigious award, […]
Dean McCoubrey brings over two decades of expertise in traditional, digital, and social media to the forefront of his mission. Recognizing the profound impact of media on today’s youth, he embarked on a journey to provide guidance and education to young learners, empowering them to navigate the complexities of the digital age with awareness and […]
Pierre du Plessis is a visionary dedicated to fostering human development and empowering individuals to become catalysts for meaningful change. With a profound appreciation for ancient wisdom and a keen understanding of its application in contemporary contexts, Pierre inspires audiences worldwide to tap into age-old truths to navigate today’s complex challenges. As the founder of […]
Mark Sham is an entrepreneur, writer and speaker. He is the founder and CEO of Suits & Sneakers and also founder of the Impello incubation hub. Mark is hell bent on disrupting education for people of all ages. He speaks with a ferocious energy and passion and is very good at taking broad-based thinking and synthesising it all into […]
Duncan Wardle is the founder of ID8 and former Head of Innovation and Creativity at The Walt Disney Company, Duncan is a renowned expert in developing innovative, magical brands, engaging stories, and creative experiences that drive results. As an award-winning global Keynote Speaker, Duncan delivers in-person and virtual speeches and Masterclass Workshops, or Consulting services […]
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