In his Signature Keynote, David tackles head-on the confusing times we live in today and makes the confusion fall away. He shows how the dawn of a new economic era is responsible for everything that people do, all around the world.
It’s not the gig economy, the sharing economy, or the experience economy anymore – we live in the Values Economy now.
The future of work, the future of leadership, the future of marketing….the future of everything is all about people, and people are all about their values. Because our values drive everything we do.
In his Custom Keynote, David reveals the results of a custom research project completed specifically for your event. He uses data to pinpoint a precise set of Power Values that will motivate, engage, and inspire employees, customers, prospects, donors…whoever your attendees need to reach.
He explains how to use the Power Values to make decisions about everything: from leadership to marketing, from people & culture to branding. No matter how rocky the road ahead may be, the Power Values are a timeless and predictive guiding light – a beacon that makes the path clear.
These are the same data-driven insights used by organizations like PayPal, lululemon, the United Nations Foundation, and many other global brands – and now your audience too.
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work.
David allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy.
David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World will be published in November 2022.
David Allison spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy.
All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?
David Allison sold his firm in 2015, and began work with a team of university researchers to launch, collect and analyze a half-million surveys about why groups of people behave the way they do. The data was immediately clear on two points.
First, demographics were a shockingly ineffective way to understand how groups behaved. More importantly, leveraging shared values turned out to be the most powerful way he’d ever seen to trigger behavior for anything.
Now, for the first time, there was accessible, customizable, empirical data that proved what we value determines what we do.
Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics.
David Allison can pinpoint the shared values of any group of people, anywhere on earth.
And I can show my audience how to connect with those people, deep inside their hearts, like a trusted friend.
Contact us at Speakers Inc and subscribe to our YouTube channel
This PowerPoint slide above is designed for meeting planners.
Register for FREE and simply click the URL link for automatic download of the PPTX slide.
We have created a simple “ABOUT” single slide which you can instantly insert into your pitch deck when submitting speaker proposals.
Features:
Emma Sadleir is a media law consultant and speaker based in Johannesburg. Her areas of expertise include all aspects of print and electronic media law, with a particular focus on social media law. She has a BA LLB (with distinction) from the University of Witwatersrand and an LLM in Information Technology, Media Communications Law (with distinction) […]
Kriya Gangiah first became known to the South African public in 2007 when she joined the TUKS FM team. It did not take long for the (then) 17 year olds career to take off. In only three years, listeners could enjoy their lunchtime with Kriya as she hosted the ‘Out to Lunch’ show every weekday […]
Quinton Pretorius is a dynamic and inspiring speaker who lives and breathes diversity. With an exceptional ability to connect with individuals from all walks of life, Quinton shares a powerful message of resilience, unity, and transformation. His personal journey is a testament to the human spirit’s ability to overcome adversity, making him a sought-after speaker […]
Pie-Pacifique Kabalira-Uwase embodies resilience, determination, and the unyielding pursuit of dreams against all odds. Born into the tumultuous backdrop of war-torn Rwanda, Pie-Pacifique’s early life was marked by the horrors of genocide. Faced with the grim reality of violence and persecution, he made the courageous decision to leave his homeland in pursuit of safety. His […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission
Our Mission:
© All rights reserved 2025. Designed using Voxel
