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In BRANDALISM, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.
The future of PR and influence, when – or if – to launch a new business as opposed to a division, raising capital, the impact of presentations, startup school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy.
Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands ‘go viral’, globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status.
Life is short. Play naked!
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ISBN: 978-1-990931-63-5
Format: Trade Paperback
Size: 235mm h x 153mm w
Page Extent: 224 pages
With more than 12 years agency experience, Mike Sharman, the author of The Best Dick and Brandalism has successfully implemented business-supporting traditional and digital communication campaigns for both established brands and startups in the consumer and b2b technology / finance, and entertainment sectors – from conception and design to campaigns that have been classified as ‘truly viral’.
Mike is the co-founder of Retroviral, an award winning digital communications agency that creates online word of mouth for brands using bespoke strategy, social media, and web tactics.
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