Against the backdrop of rapidly changing technology and globalization, what does the new African consumer look like?
The topic will explore the evolution of the African consumers as well as communication ideas that speak to their hearts and minds.
This topic summarises search and discovery marketing to the extent that there is clarity around the correct business metrics that drive business value.
A deep dive into optimizing how your business is found online. Understanding the journey of consumers in the funnel and on the Google network.
The topic will also give a detailed understanding of how people discover brands online.
Understanding the role of platforms like Facebook and Linkedin as well as the journey of consumers on these platforms.
Exploring unicorn businesses that have to deal with being at the cutting edge of technology and industry.
Understanding some of the latent benefits, but also the dark side of these businesses.
The topic will explore what the leader of the future needs to be aware of, and how to survive moving at the speed of light.
The new currency is having access to data, but the true value is in the insight or intelligence that can be drawn from the data.
In this topic we understand impactful data strategy and some key organizational considerations in setting up a capability that creates business value.
Musa Kalenga stands as a beacon of innovation in the entrepreneurial landscape, driven by an unwavering passion for leveraging technology to empower those often overlooked in the digital age. As the CEO and Founder of Bridge Labs, Musa channels his entrepreneurial spirit into addressing the pressing issue of accessibility to essential online tools for both entrepreneurs and Small to Medium Businesses (SMBs) in emerging markets. His visionary leadership and dedication to bridging the digital divide have positioned him as a catalyst for change in the global business community.
With a wealth of experience and a keen insight into the digital landscape, Musa Kalenga has emerged as a revered thought leader in the marketing industry. His journey to prominence began with a deep-rooted fascination for the intersection of technology and marketing, which propelled him into various leadership roles across multinational corporations. Through his pioneering work at Bridge Labs, Musa has demonstrated an unparalleled ability to navigate the complexities of emerging markets, driving sustainable growth and innovation through mobile platforms tailored to the needs of entrepreneurs and SMBs.
Musa’s influence extends far beyond the boardroom, as he captivates audiences worldwide with his dynamic speaking engagements. Armed with a wealth of knowledge and real-world experience, he delivers compelling insights on digital marketing strategy through his esteemed Marketing in a Digital World Executive Programme. His magnetic presence on stage, coupled with his ability to distill complex concepts into actionable insights, has earned him widespread acclaim as a sought-after speaker at prestigious events and conferences.
Musa Kalenga’s speaking influence transcends mere rhetoric, leaving a lasting impact on audiences and empowering them to navigate the ever-evolving digital landscape with confidence. His unique blend of expertise, charisma, and passion resonates with diverse audiences, inspiring them to embrace innovation and harness the power of technology to drive meaningful change in their organizations and communities.
Event planners seeking to inspire and educate their audiences on the transformative power of technology and digital marketing need look no further than Musa Kalenga. With his unrivaled expertise and captivating storytelling, Musa delivers keynote presentations that leave a lasting impression on attendees, equipping them with the knowledge and motivation to thrive in today’s digital economy. His dynamic speaking style and ability to connect with diverse audiences make him the ideal choice for events aiming to foster innovation and drive positive change.
In summary, Musa Kalenga epitomizes the intersection of entrepreneurship, technology, and marketing, harnessing his passion and expertise to empower businesses and individuals in emerging markets. As the CEO and Founder of Bridge Labs, he leads the charge in bridging the digital divide through innovative mobile platforms tailored to the needs of entrepreneurs and SMBs. His dynamic speaking engagements and renowned Marketing in a Digital World Executive Programme showcase his ability to inspire and educate audiences worldwide, making him a highly sought-after thought leader in the global business community.
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Ferial Haffajee is a South African editor and journalist. She is currently editor-at-large, Huffington Post SA and also editor of the African National Centers for Investigative Reporting (ANCIR) and is a researcher at the Public Affairs Research Institute. Previously, Ferial was editor-in-chief at the Mail and Guardian and City Press. She is a regular analyst […]
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