Digital transformation keynote speaker and marketing strategy expert
Marketing leaders, CX teams, digital transformation units, corporate innovation groups and industry associations seeking practical, future-ready customer strategy insights.
Elizabeth Lee Ming is a respected authority in digital strategy, customer relationship management and data-driven marketing, known for guiding organisations toward meaningful, measurable customer-centric transformation. With over two decades of experience across B2B and B2C environments in South Africa, the UK and the United States, she has built a career at the intersection of digital innovation, customer insight and strategic leadership.
Her background spans both agency and client-side roles, giving her a rare ability to navigate complex marketing ecosystems and translate strategic intent into high-impact execution. Elizabeth’s expertise includes CRM strategy and implementation, loyalty design, direct and digital marketing, mobile strategy, social media, digital media, search, data analytics, integrated campaign management and organisational digital enablement.
A former Executive Director: Digital and Strategy and Chief Disruption Officer at TBWA\Hunt Lascaris, one of the world’s most awarded advertising agencies, she played a pivotal role in advancing digital integration for major brands such as MTN, Standard Bank and Nissan. Her influence extends into industry development as Strategy Partner to the Direct Marketing Association of South Africa, where she supports education, training, standards advancement and global best practice.
Elizabeth Lee Ming is passionate about digital, social, CRM and driving leadership in customer centricity. With over twenty years experience in B2B and B2C marketing on both the client and agency sides, she has worked in South Africa, the UK and the U.S.A at numerous blue chip organisations.
Her experience covers customer relationship management, loyalty, direct marketing, digital marketing, data driven marketing, integrated marketing, campaign management, project management and execution on marketing and process plans, digital strategy, channel strategy and implementation, mobile strategy and implementation, CRM strategy and implementation, social media, digital media, search and online marketing.
Elizabeth Lee Ming was recognised by the Direct Marketing Association of South Africa as the Direct Marketer of the Year in 2015 at the annual Assegai Awards. This awards is an acknowledgement of years of service and performance in Direct Marketing, a successful body of work in one’s career and a significant contribution to the marketing industry.
Elizabeth Lee Ming has held positions such as Executive Director: Digital and Strategy and Chief Disruption Officer at the most awarded global advertising agency, TBWA/Hunt Lascaris. Elizabeth has been instrumental in leading the digital integration and direction for the agency and large client accounts such as MTN, Standard Bank and Nissan. She consults to the Direct Marketing Association of South Africa as their Strategy Partner to further develop the industry through education, training, advocacy and global best practice.
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