Keynote Topics
In his Signature Keynote, David tackles head-on the confusing times we live in today and makes the confusion fall away. He shows how the dawn of a new economic era is responsible for everything that people do, all around the world.
It’s not the gig economy, the sharing economy, or the experience economy anymore – we live in the Values Economy now.
The future of work, the future of leadership, the future of marketing….the future of everything is all about people, and people are all about their values. Because our values drive everything we do.
In his Custom Keynote, David reveals the results of a custom research project completed specifically for your event. He uses data to pinpoint a precise set of Power Values that will motivate, engage, and inspire employees, customers, prospects, donors…whoever your attendees need to reach.
He explains how to use the Power Values to make decisions about everything: from leadership to marketing, from people & culture to branding. No matter how rocky the road ahead may be, the Power Values are a timeless and predictive guiding light – a beacon that makes the path clear.
These are the same data-driven insights used by organizations like PayPal, lululemon, the United Nations Foundation, and many other global brands – and now your audience too.
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work. David allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made […]
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work.
David allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy.
David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World will be published in November 2022.
David Allison spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy.
All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?
David Allison sold his firm in 2015, and began work with a team of university researchers to launch, collect and analyze a half-million surveys about why groups of people behave the way they do. The data was immediately clear on two points.
First, demographics were a shockingly ineffective way to understand how groups behaved. More importantly, leveraging shared values turned out to be the most powerful way he’d ever seen to trigger behavior for anything.
Now, for the first time, there was accessible, customizable, empirical data that proved what we value determines what we do.
Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics.
David Allison can pinpoint the shared values of any group of people, anywhere on earth.
And I can show my audience how to connect with those people, deep inside their hearts, like a trusted friend.
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Professor Piet Naude regularly speaks at business and civil society conferences and has done consulting work for national and international listed companies on issues of ethics and governance. He holds an MA in Philosophy (cum laude) and a Doctoral degree in Theology from the University of Stellenbosch. He is a Professor of Ethics and former […]
Francis Herd stands as a beacon of trust and credibility in the realm of broadcast journalism, commanding attention as a familiar face on the nightly news. With nearly two decades of immersive experience in the dynamic field of broadcasting, she has carved an indelible mark on South Africa’s media landscape. As the co-anchor of the […]
Rob Caskie shares his Stories of human trials and triumphs never go out of vogue, and mesmerising storyteller extraordinaire, with his walking stick and trademark shorts, brings them alive like no other.
Tatjana Smith stands as a symbol of excellence, having achieved the pinnacle of success as an Olympic champion. Her journey to gold began at an early age, displaying exceptional talent in swimming and a relentless commitment to her sport. Competing in international arenas, Tatjana consistently impressed audiences and judges alike with her precision, strength, and […]
In today’s dynamic business landscape, Dr. Graeme Codrington emerges as a beacon of insight and expertise, navigating the complexities of rapid change with unparalleled finesse. His multifaceted knowledge and extensive experience render him not only relevant but indispensable in guiding organizations through the evolving currents of the modern business world. Beyond his illustrious academic achievements […]
Neil Andrews is married and has two children. Neil Andrews went to school in Cape Town and completed a BA degree and HDE at UCT. Neil has worked in Sports-casting for over 20 years and began his broadcasting career as an announcer, race commentator and journalist for the Cape Turf Clubs. From 1991 -2000, Neil […]
Maya Fisher-French is a celebrated keynote speaker, author, and financial journalist renowned for her deep insights into personal finance and economic trends. As the face behind South Africa’s leading finance column, Maya on Money, she has spent over two decades demystifying complex financial topics, empowering individuals, and helping organizations navigate the economic landscape with clarity […]
Katlego Maboe crowned the most stylish male celebrity in SA at the 2014 YOU SPECTACULAR AWARDS, Katlego Maboe is the host of South Africa’s “Feel Good Breakfast Show” – Expresso that is broadcast of the country’s SABC on weekdays from 6AM – 8:30AM. The show, which was nominated for a 2014 SAFTA award for best […]
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