Carmen Murray: Marketing Speaker

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  • Travels from: Johannesburg

Keynote Topics

  • Fundamentals to Disrupt and Delight by activating Purpose
  • Fuel your Creativity and Inspire Innovation
  • The Connected Marketer TM
  • The Role of AI in Marketing
  • Alexa, Bixby are you “Sirious”?
  • Best of Global Digital Marketing Case Studies
  • Future Fit for Africa
  • “Eve” olution of Influence
  • Your Brand Sucks
  • The Altruistic Culture
  • How to put the “Kapow” back into your Customer Experiences?
  • Kiss, Bow and Shake Hands – Gender Equality

Talent Short Bio

Carmen Murray is the founder of Boo-Yah! a leading Modern Marketing Business that provides a number of initiatives to ensure businesses become Future Fit™.

She is a marketing activist and torchbearer for Diversity and Inclusion and was recently recognised by Meltwater as the top Women in Tech, Africa, 2019.

She received the most prestigious award, a Black Pixel, IAB Bookmarks 2019 for her best individual contribution to Digital, Africa 2019.

Murray has become a household name among business professionals and flying through the ranks as she applies robust approaches to help businesses become Future Fit™. Her strong background in Content, Digital, Mobile, Innovation and Data Analytics, allows her to identify emerging trends and conceptualise disruptive marketing strategies, deployed with precision.

The customer and their needs are always at the heart of her approach.

​Carmen Murray

Carmen delivers thought-provoking keynotes to fuel creativity and inspire innovation. She has been a keynote speaker in over 40 countries and got to deliver over 250 masterclasses in 3 years to a combined audience of 11,000 business professionals.

Carmen Murray continues to be a popular panelist on both the local and international conference circuit. Murray can also be found on the Digital Airwaves with her charting Podcast in Marketing:

The Carmen Murray Show | #FutureFit Yourself. She interviews Activists, Storytellers, Celebrities, Newsmakers, and Business Experts across the globe.

She also collaborated with John Vlismas and started another podcast:

The IN with the TWO Outsiders.

​Industry Contributions include MMA, IAB, DMA, MRMW, AMASA, BOGDM which includes GIBS, AAA School of Advertising, and an array of local and international business schools. She is also the exclusive representative of The Connected Marketer™ in Africa which includes courses on CX, UX, AI, Mobile to name a few. Carmen Murray also lectures at the University of Johannesburg. (UJ)

​She served on the following councils:

  • IAB: Innovation Council
  • IAB: Education and Transformation Committee
  • Representative of the Professional Body for Digital Practitioners in South Africa
  • Faculty Member for RebaOne Academy

Carmen started a quarterly Future Fit™ Networking event, powered by Boo-Yah! and joined forces with the University of Johannesburg, Department of Marketing and Management to create an annual #MarketingFit Event for Marketing Professionals of South Africa.

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Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.

Virtual speaking appearances can indeed offer cost savings compared to in-person events. Virtual speaking rates are often 10-50% cheaper than in-person rates due to factors such as reduced travel expenses and logistics. This makes virtual events a cost-effective alternative for organizations looking to book speakers within a budget.

Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.

The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.

Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.

Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.

  • Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
  • There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
  • Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
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