Astrid Ascar has worked in the media industry for more than twenty years. Astrid Ascar – Financial Journalist career spans over the television, radio, print and more recently, the mobile and digital mediums.
She began her career as a journalist on radio, working as a reporter and as a presenter in the current affairs, news, business and entertainment genres. She was a news reader on Highveld and SAFM for more than 10 years and she made the transition to television in 1994, as one of the 6 Chief Anchors who guided viewers through the SABC’s week-long live TV coverage of the country’s historic 1994 elections. She spent the following few years as a current affairs TV anchor and producer and she has executively produced dozens of television series for a range of various audiences.
In 1999, Astrid made the transition into management and financial journalism where she joined the BDFM Group and she has two television channel start-ups: DSTV’s Summit and The Home Channel), as well as the launch of a radio business under her belt.
Apart from BDFM and AVUSA, Astrid Ascar has worked with numerous media brands including Carte Blanche, the SABC, Naspers, Multichoice, MNET, CNBC Africa and DSTV Mobile.
She has an MBA from Henley in the UK and in 2009, she went solo as a consultant with a client base that includes listed and non-listed corporates, SME’s, agencies and tertiary education institutions.
She presents talks, facilitates workshops, and she trains consultants in a range of areas including:
Astrid’s media training clients include FNB (a range of business units), Huawei, Momentum Investments, Stanlib, Premier Foods, Pro Sano, Wits Business School, GIBB, Lonmin and Lafarge.
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Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
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Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
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