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Deon Basson is an extreme endurance athlete and a seasoned executive and board member operating at the intersection of AI, leadership, and human performance. With more than 35 years of experience in technology, strategy, and high-pressure decision environments, his career has spanned technical roles, sales, sales leadership, executive leadership, CEO and Chairperson responsibility.
This breadth gives him a full-spectrum view of how AI strategy translates into commercial and organisational reality. He serves as Chairperson of Spatialedge, the largest AI company in Africa, and is the founder of reCInate, a structured communication framework built to strengthen leadership judgement when complexity, data overload, and time pressure are high. His work centres on a critical truth: AI changes systems quickly, but people still make the decisions that determine success in complex, fast-moving, and high-stakes organisational environments.
His perspective is shaped by what he calls The Munga Mindset, drawn from competing in The Munga, a five-day, 1,148-kilometre ultra-endurance mountain bike race across extreme and unforgiving terrain in South Africa. Riders must make continuous decisions while fatigued, uncertain, and under sustained
stress, where small mistakes compound rapidly and consequences escalate quickly over time. This mirrors AI-driven environments, where leaders face accelerating information, incomplete visibility, competing priorities, and constant change.
In both contexts, outcomes are shaped by the same capabilities:
Deon works with leaders and teams navigating AI transformation to improve how they think, decide, and align under pressure. His focus is not on technology alone, but on the human decision-making that sits around it. He integrates systems thinking, data awareness, and emotional intelligence to help leaders
remain clear, consistent, and effective when stakes are high and conditions are uncertain and evolving.
Through this work, Deon shows organisations how structured communication and sound judgement ensure that AI investments translate into real performance, rather than confusion or misalignment. When pressure increases and the margin for error narrows, it is the quality of human decisions and alignment that determines whether AI delivers its promised value. His work reinforces the principle that while AI can enhance capability, leadership clarity and communication remain the decisive factors in sustained success over time and at scale.
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With an interesting combination of talents, Soul Tone shares a good energy on and off of the stage. The group have the knack for grabbing their audience’s attention, swinging into action and ending up on the dance floor.
Performing together since 2007, the group consists of Nonhlanhla on lead vocals, Augustus on vocals and guitar and Chucks on backing vocals and piano.
Soul Tone have recently performed as Emperor Palace’s and Moyo Melrose Arch’s inhouse bands. Currently, they do regular performances at Montecasino, Emerald Casino, Carnival City, Life Grand Café, The Potato Shed and the Davinci Hotel whilst performing for corporate functions, private parties and weddings and government functions.
Individually, they have performed with numerous legends both locally and internationally. Their music varies from Jazz, Soul, Soft Reggae, Afro Pop, African music and party music.
Their performance history includes:
Emperors Palace (every Saturday night from 20:00pm – 00:00am) – September 2013 to April 2014.
The SAPA Gala Dinner.
The SARA Cocktail Dinner.
The SARA Exhibition Cocktail Dinner.
Department of Arts, Recreation, Sports and Culture Gala Dinner.
Road and Transport Agency Dinner.
Metropolis Gala Dinner.
JRA Year End Awards Function, Oracle Motivational Awards.
Back of the Moon, Garden Court Hotel Sandton, National Treasury Dinner.
Nedbank Gala Dinner.
AIGS Gala Dinner.
Rhode & Schwartz yearend function.
ACSA yearend function.
MultiChoice – Africa Magic yearend function.
Davinci Hotel Valentine’s Day Dinner.
Davinci Hotel’s New Years Eve party.
Nelson Mandela Foundation – Stop Hunger Now function.
DHL Awards Ceremony.
Brandhouse Media Awards.
Cummins Dealer Conference Gala Dinner.
Oracle Awards Function.
Leadership Development Graduation Ceremony.
Edcon Gala Dinner.
Cell C Staff Party.
Ayanda Inside Fashion Launch.
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Tim Goodenough is a highly sought-after High-Performance Coach dedicated to helping entrepreneurs, executives, and their teams unlock their full potential. With a track record of transforming individuals and organizations, Tim brings cutting-edge strategies and deep psychological insights to help leaders excel in high-pressure environments. His work in South Africa and beyond has positioned him as an authority in the field of performance optimization, ensuring that his clients not only meet their goals but surpass them with confidence and clarity.
Through his expertise, Tim has coached top-tier professionals, guiding them through the complexities of leadership, resilience, and peak performance. His approach integrates neuroscience, emotional intelligence, and elite performance techniques to create tangible, lasting results. Whether working with CEOs navigating high-stakes decisions or entrepreneurs scaling their businesses, Tim’s methods foster sustained excellence and personal mastery.
With years of experience in high-performance coaching, Tim Goodenough has established himself as a game-changer in the corporate and entrepreneurial landscape. His background in executive coaching, sports psychology, and leadership development provides him with a unique skill set that resonates with high achievers looking for an edge. He has worked with elite athletes, Fortune 500 executives, and fast-growing startups, offering a blend of science-backed methodologies and real-world applications.
Tim’s expertise lies in identifying and eliminating mental and emotional barriers that hinder peak performance. He leverages advanced coaching techniques, such as neuro-linguistic programming (NLP) and cognitive behavioral strategies, to help his clients cultivate resilience, focus, and an unwavering mindset. His work has proven invaluable in high-pressure industries, where decision-making speed and accuracy are critical to success.
Beyond his one-on-one coaching, Tim is also an accomplished author and keynote speaker, sharing his insights on high performance at conferences and corporate events. His engaging speaking style, combined with actionable strategies, empowers audiences to rethink their approach to success and drive measurable improvements in their professional and personal lives. His teachings emphasize the importance of mindset, adaptability, and the science of excellence.
Tim’s influence extends beyond the boardroom; he has been featured in leading media outlets, and his expertise is frequently sought after by top organizations looking to create a culture of high performance. He has developed and implemented customized coaching programs that have transformed businesses, fostering leadership growth and team cohesion across various industries.
Tim Goodenough is a premier High-Performance Coach specializing in helping entrepreneurs, executives, and teams elevate their performance. His expertise in leadership, resilience, and performance psychology has made him a sought-after speaker and consultant in South Africa and internationally. With a passion for unlocking human potential, Tim equips his clients and audiences with proven strategies to achieve peak performance in both their professional and personal lives. His impactful coaching and speaking engagements leave lasting impressions, driving measurable success for individuals and organizations alike.
Hashtags: #HighPerformance #Leadership #Entrepreneurship #ExecutiveCoaching #MindsetMatters #PeakPerformance #SuccessStrategies
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