Deon Basson is a leading authority on sales communication, influence, and persuasion, and the CEO of 2interact. With a background in executive education and doctoral research, Deon has spent years studying what truly separates top-performing sales professionals and high-impact leaders from the rest.

Through his research and real-world application, Deon Basson uncovered a critical insight: sustainable success in sales and leadership is not driven by process, scripts, or systems alone. It is driven by understanding how people think, decide, and communicate. While many organizations invest heavily in frameworks and tools, Deon’s work shows that persuasion and influence are fundamentally human skills rooted in psychology, awareness, and adaptability.

His early research led to the development of the Psychology of Sales program, which focused on helping sales professionals adapt their communication to different thinking styles. However, as the program was applied across industries and environments, Deon identified a major limitation in traditional personality profiling tools. They were designed to label people, not to improve real conversations.

This realization led to the creation of the 2interact communication framework, a practical, behavior-based approach that shifts the focus away from personality types and toward communication effectiveness. The framework equips professionals to recognize thinking patterns in the moment, adapt their language, and create meaningful influence without manipulation.

As a keynote speaker, consultant, and educator, Deon Basson delivers clear, evidence-based insights that challenge conventional sales thinking. His work empowers sales teams, leaders, and organizations to elevate performance by mastering the psychology behind every conversation.

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