Keynote speaker and leadership development coach
Corporate leaders, emerging talent, entrepreneurs, and youth development organisations
Enterprising Women and Gender Equality
Entrepreneurship and Startups
Leadership, Women In Business
Future Leadership, Youth Development, Career Development
Nokuthula Magwaza, also known as Nox Luthuli, is a distinguished serial entrepreneur, motivational speaker, and leadership development coach with sixteen years of cross-industry experience. Her career spans marketing, advertising, communications, and brand strategy, complemented by deep expertise in public speaking, coaching, and talent development. She is recognised for her ability to help organisations and individuals strengthen their leadership capacity, elevate their personal brands, and accelerate sustainable growth.
Drawing from her entrepreneurial journey, Nokuthula provides practical, insight-driven guidance rooted in self-awareness, resilience, and purposeful action. Her coaching and workshops are designed to help leaders navigate change, refine their influence, and unlock their full potential. She is equally effective with youth audiences, emerging professionals, and executive teams, consistently delivering messages that connect, inspire, and activate transformation.
Beyond her business work, she is committed to mentorship and community initiatives that support aspiring entrepreneurs and future leaders. Her approach blends empathy, strategic clarity, and real-world experience, making her a trusted voice for audiences seeking motivation paired with actionable leadership tools.
Nokuthula Magwaza (Nox Luthuli) is a distinguished serial entrepreneur whose journey is marked by a profound commitment to fostering growth, both in individuals and in brands. With a career spanning 16 years, she has honed her expertise not only in marketing, advertising, and communications but also in the realms of public speaking, coaching, and leadership development.
Nokuthula Magwaza’s impact extends far beyond business circles; she resonates with leaders across all demographics, from aspiring youth to seasoned executives, and across diverse sectors, from private enterprises to public institutions. Through her work, she transfers invaluable leadership competencies and personal branding skills, nurturing sustainable growth wherever she goes.
Nokuthula Magwaza’s journey as an entrepreneur and thought leader is marked by a rich tapestry of experiences and accomplishments. With over a decade of experience in business, she has amassed a wealth of knowledge and insights in marketing, advertising, and communications. Her keen understanding of these domains has enabled her to navigate the ever-evolving landscape of brand management with finesse and innovation.
Beyond her expertise in traditional business realms, Nokuthula Magwaza is also a seasoned public speaker, coach, and mentor. Her ability to connect with audiences on a deep and personal level, coupled with her engaging speaking style, has made her a sought-after figure in leadership development circles.
As an entrepreneur, Nokuthula Magwaza has demonstrated an unwavering commitment to nurturing talent and fostering growth. Her passion for empowering others is evident in her dedication to mentorship programs and community initiatives aimed at supporting aspiring entrepreneurs and emerging leaders. Whether through one-on-one coaching sessions or large-scale speaking engagements, she remains steadfast in her mission to inspire, educate, and empower individuals to reach their full potential.
Her Motto ~ Blooming is the only evidence of life, when you stop blooming, you are dead!
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In this seven minute seminar address, Nox Luthuli speaks directly to young audiences about moving beyond passive existence and stepping into intentional leadership. She opens by acknowledging the economic potential within South Africa and Africa, noting that opportunities expand when individuals awaken to their own value and capacity. She briefly references her entrepreneurial background in marketing, advertising, tourism, and retail, establishing credibility and showing that her message is rooted in lived experience.
Nox then introduces the central theme of her talk: the difference between living a life and leading a life. Many people, she explains, confuse activity with purpose. Socialising, working, and surviving are not the same as pursuing the calling that one was created for. She challenges the audience to consider the deeper meaning of their lives, emphasising that every person carries gifts, potential, and talent that exist for a purpose beyond mere survival.
She highlights a common misconception among youth who believe that leadership requires status, age, or professional experience. Leadership, she insists, begins long before titles. It starts with self direction, daily decision making, and taking responsibility for one’s trajectory. Leading one’s life means moving with intention from point A to one’s destiny, rather than drifting or conforming to external expectations.
Nox urges listeners to identify why they are alive, what they are created to do, and how they can align their actions with that purpose. Without clarity of purpose, she warns, individuals miss opportunities, decline invitations they are unprepared for, or fall into cycles of doubt. She encourages youth to recognise their inherent value, reject limiting narratives, and build plans that move them toward the reason they exist.
Her message closes with a powerful reminder that every person is born a leader. Others may doubt or undermine, but individuals must guard their purpose, amplify their gifts, and refuse to be talked down from the destiny they are meant to fulfil.
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
Virtual speaking appearances can indeed offer cost savings compared to in-person events. Virtual speaking rates are often 10-50% cheaper than in-person rates due to factors such as reduced travel expenses and logistics. This makes virtual events a cost-effective alternative for organizations looking to book speakers within a budget.
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
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