Digital expert, keynote speaker, and executive educator
Entrepreneurs, SMBs, corporate leaders, marketing teams, and organisations operating in or targeting emerging markets.
Against the backdrop of rapidly changing technology and globalization, what does the new African consumer look like?
The topic will explore the evolution of the African consumers as well as communication ideas that speak to their hearts and minds.
This topic summarises search and discovery marketing to the extent that there is clarity around the correct business metrics that drive business value.
A deep dive into optimizing how your business is found online. Understanding the journey of consumers in the funnel and on the Google network.
The topic will also give a detailed understanding of how people discover brands online.
Understanding the role of platforms like Facebook and Linkedin as well as the journey of consumers on these platforms.
Exploring unicorn businesses that have to deal with being at the cutting edge of technology and industry.
Understanding some of the latent benefits, but also the dark side of these businesses.
The topic will explore what the leader of the future needs to be aware of, and how to survive moving at the speed of light.
The new currency is having access to data, but the true value is in the insight or intelligence that can be drawn from the data.
In this topic we understand impactful data strategy and some key organizational considerations in setting up a capability that creates business value.
Musa Kalenga is a digital expert, entrepreneur, and thought leader recognised for his work at the intersection of technology, marketing, and emerging markets. As CEO and Founder of Bridge Labs, Musa is driven by a clear mission: to bridge the digital divide by making essential online tools accessible to entrepreneurs and small to medium businesses that are often excluded from the digital economy.
With a career shaped by leadership roles in multinational organisations, Musa developed a deep understanding of how technology and marketing can drive inclusive growth. This experience informs his work at Bridge Labs, where he focuses on mobile-first solutions designed to meet the realities of emerging markets, enabling sustainable growth and improved competitiveness for local businesses.
Musa is widely respected as a marketing and digital strategy thought leader. He brings real-world insight and practical frameworks to his speaking engagements, helping audiences cut through complexity and understand how to apply digital tools with purpose and impact. His work as a faculty contributor on the Marketing in a Digital World Executive Programme has further cemented his reputation as a trusted voice on modern marketing and digital transformation.
Musa Kalenga speaks on innovation in the entrepreneurial landscape, driven by an unwavering passion for leveraging technology to empower those often overlooked in the digital age. As the CEO and Founder of Bridge Labs, Musa channels his entrepreneurial spirit into addressing the pressing issue of accessibility to essential online tools for both entrepreneurs and Small to Medium Businesses (SMBs) in emerging markets. His visionary leadership and dedication to bridging the digital divide have positioned him as a catalyst for change in the global business community.
With a wealth of experience and a keen insight into the digital landscape, Musa Kalenga has emerged as a revered thought leader in the marketing industry. His journey to prominence began with a deep-rooted fascination for the intersection of technology and marketing, which propelled him into various leadership roles across multinational corporations. Through his pioneering work at Bridge Labs, Musa has demonstrated an unparalleled ability to navigate the complexities of emerging markets, driving sustainable growth and innovation through mobile platforms tailored to the needs of entrepreneurs and SMBs.
On stage, Musa combines clarity, credibility, and energy. His ability to translate complex digital concepts into actionable strategies resonates with business leaders, entrepreneurs, and corporate teams alike, empowering them to navigate the evolving digital landscape with confidence and intention.
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