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Keynote Topics
Influencer marketing has taken the world by storm.
Think about the Kardashians and how anything they post to Instagram results in record sales drives for that particular product or service.
This is a tale of the antithesis of this trend; welcome to unfluencer marketing.
Mike Sharman talk was given at a TEDx event using the TED conference format and has received more than 4,500 views since it was posted to YouTube last month.
Length: 45mins – 60mins (flexible)
B R A N D A L I S M, is the follow up to his bestselling, award-winning debut, as well as his brand new keynote.
Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.
The future of PR and influence, when – or if – to launch a new business as opposed to a division, raising capital, the impact of presentations, startup school fees, and emphasis on a manifesto rather than purpose, are the aspects
Mike obsesses over in this insightful presentation, wrapped in his trademark, comedic delivery.
The co-founder of the creative, digital agency that has made more brands ‘go viral’, globally, than any other agency in Africa, Mike Sharman uses unique storytelling proposition to provide insight into 10 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status.
Length: 45mins – 60mins
#MyKreepyTeacher was Kreepy Krauly’s most successful digital marketing campaign in the brand’s history, and its most ‘viral’ campaign.
Our campaign was a branded content, news hijacking tactic – supported by traditional and digital PR methods – that 702 called ‘an astonishing piece of creative! The timing is perfect. It shows enormous courage.’
The campaign is one of the most successful PR campaigns as it was collectively viewed by two billion people, globally, and made a direct impact on Kreepy Krauly sales, in the midst of a pandemic – a 20 per cent increase year on year.
Mike Sharman keynote delves into the science of ‘going from zero to viral in 96 hours’
Length: 45mins – 60mins (flexible)
Mike Sharman founded Retroviral, which has made more brands ‘go viral, globally’ than any other agency in Africa. He has developed campaigns that have been classified as ‘truly viral’ – Nando’s – Last Dictator Standing, RYOBI, RocoMamas, Douwe Egberts, and Russell Hobbs, and My Kreepy Teacher for Kreepy Krauly. Mike was named one of the […]
Mike Sharman founded Retroviral, which has made more brands ‘go viral, globally’ than any other agency in Africa. He has developed campaigns that have been classified as ‘truly viral’ – Nando’s – Last Dictator Standing, RYOBI, RocoMamas, Douwe Egberts, and Russell Hobbs, and My Kreepy Teacher for Kreepy Krauly.
Mike was named one of the Mail & Guardian’s top 200 young (under 35) South Africans in 2013 and he is the co-founder of influencer marketing platform Webfluential.com (40,000 users) as well as retroactive.digital – a disruptive sports storytelling agency.
He excels at bootstrapping startups and steering them to profitability to unlock maximum shareholder value:
Retroviral (10 years) , Webfluential.com (7 years), Retroactive (2 years), MatchKit.co (8 months)
He once had to Zoom in from a toilet to present to an audience of 300 when all flights at OR Tambo were grounded due to an apocalyptic storm
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Nokuthula Magwaza (Nox Luthuli) is a distinguished serial entrepreneur whose journey is marked by a profound commitment to fostering growth, both in individuals and in brands. With a career spanning 16 years, she has honed her expertise not only in marketing, advertising, and communications but also in the realms of public speaking, coaching, and leadership […]
Mark Sham is an entrepreneur, writer and speaker. He is the founder and CEO of Suits & Sneakers and also founder of the Impello incubation hub. Mark is hell bent on disrupting education for people of all ages. He speaks with a ferocious energy and passion and is very good at taking broad-based thinking and synthesising it all into […]
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us.
Elizabeth Lee Ming is passionate about digital, social, CRM and driving leadership in customer centricity. With over twenty years experience in B2B and B2C marketing on both the client and agency sides, she has worked in South Africa, the UK and the U.S.A at numerous blue chip organisations. Her experience covers customer relationship management, loyalty, […]
Kim Stephens is a Cape-based copy writer with a passion for equality, adventure and perfect 1-liners. Kim launched A PR consultancy in 2007. With a qualification in PR and Business Communication, she spent 5 years in the radio industry and another 5 years navigating the magazine industry. Following her passion for innovative, effective communication Kim […]
Brent Lindeque is more than just a name; he embodies a powerful ethos of positivity and impact. As the founder of The Good Things Guy, a digital platform dedicated to sharing uplifting news and inspiring stories, Brent has become a beacon of hope in a world often overshadowed by negativity. His journey from media professional […]
Nick Dreyer is passionate about sharing the Veldskoen story, it is filled with hope and lessons of encouragement for everyone interested in business.
Gareth Woods – Marketing Innovation states that despite being the largest and most lucrative of demographics millennials continue to confound traditional marketing tactics to the frustration of marketers globally. Despite their apparent “counter culture” perspective these “unique and special snowflakes” are not without their similarities and Gareth helps us to unpack some of what makes them […]
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