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Helen Nicholson has a BCom degree from Wits University where she studied to be an accountant.
After working in the financial industry in South Africa, Helen lived in the Middle East for 5 years where she developed and sold her own successful business in Dubai before returning to South Africa.
She gained international corporate experience in the IT industry, coordinating the marketing Middle East operation for Novell.
On her return to South Africa, Helen Nicholson consulted and lectured at Wits Business School where she still guest lectures on the MBA programme and on various in-company programs. She also lectures at GIBS and the UCT Graduate School of Business.
Helen has a bi-monthly regular column in the Star Newspaper on the power of networking. She is the Director of The Networking Company, specialising in educating people to ‘Grow your Network, Grow your Business’.
Helen Nicholson recently published the business best-seller, ‘Networking – How to get Your Black Belt in Business Success’.
Helen Nicholson is a passionate South African who thrives on the meaningful work she does as a consultant in the area of ‘leadership development’.
Helen is a mentor at Shanduka Black Umbrellas for aspiring African entrepreneurs and she is a founding member of the Professional Speakers Association of South Africa.
She currently offers two presentations; ‘Mindfulness – a Business Game-Changer’ and ‘Grow Your Network, Grow Your Business’:
The ‘Grow Your Network, Grow Your Business ‘presentation will enable you to:
Linkedin Course
The Beginner/Intermediate module is a stand-alone course. There is a 10% discount if you attend all three modules.
The Opposite to Advertising
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. According to Roper Public Affairs,
• 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement.
• 70 percent say content marketing makes them feel closer to the sponsoring company, while
• 60 percent say that company content helps them make better product decisions.
Think of this – what if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it?
Why LinkedIn?
Other than Facebook and Twitter, LinkedIn is strictly business – and has become a “secret weapon for B2B activities” for Helen Nicholson and such as:
1. Replacing Cold Calling
2. Generating New Leads
3. Finding the Decision Maker
Networking
How to get your black belt is business success
Do you want to build a network of useful contacts in order to kick-start your career but don’t know how?
Are you aware of the crucial importance of networking but lack the know-how to get started?
Or do you think networking entails just pitching up at a cocktail party and handing out your business cards?
If any of the above, this book is for you!
The Connected Leader Book
“The Connected Leader” sees two leading best-selling authors, Helen Nicholson – Business Networking Specialist and Dr Nik join forces to give insights into what being truly connected means, both face-to-face and digitally in the new world of work and working mothers
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Femi Adebanji is a sought-after international customer service speaker and organisational excellence speaker focusing on Leadership, Change, and Motivation. A passion for helping organisations transform their service excellence levels, build truly customer centric cultures, create high-performance business cultures and evolve into brands of distinction. With over 15 years of business leadership and customer strategy experience, […]
Kobus Wiese was born on May 16th 1964 in Paarl, matriculating at Paarl Gimnasium. He went on to study further at Paarl Onderwys, and obtained his teaching diploma from Goudstad. He has played rugby for Boland, Western Transvaal and Transvaal (now Gauteng), touring as a Springbok to Australia in 1993, New Zealand, Wales, Scotland and […]
Brand Pretorius – Business Leadership joined South Africa’s largest motor retail group, McCarthy Motor Holdings, as Chief Executive, in 1995. In October 1999, he was promoted to the position of Chief Executive Officer at McCarthy Limited, the holding company of McCarthy Motor Holdings. In 1995, Brand joined South Africa’s largest motor retail group, McCarthy Motor […]
Mark Dio is a seasoned team building professional – both online and onsite. He makes use of both his engineering and entertainment experience to not only co-create memorable team building experiences, but also surrounds himself with expert thinking partners to support high performing teams built for sustainability, resilience, adaptation and growth. “I read somewhere that […]
Nolo Mokoena is a Creative Solutionist, Nolo Mokoena is the co-founder of several innovative start-ups such as Storage Wards Solutions and South Africa’s first online house music publication, The Set Magazine. Previously an Associate Manager at Procter & Gamble, Nolo currently focuses on advertising for the youth voice, and creating youth-led and youth-focused enterprises […]
In today’s dynamic business landscape, Dr. Graeme Codrington emerges as a beacon of insight and expertise, navigating the complexities of rapid change with unparalleled finesse. His multifaceted knowledge and extensive experience render him not only relevant but indispensable in guiding organizations through the evolving currents of the modern business world. Beyond his illustrious academic achievements […]
Tim Cohen, a seasoned business editor and journalist, has profoundly shaped South Africa’s economic reporting landscape with his incisive analysis and commitment to truth. Before joining the highly respected Daily Maverick as Business Editor, Cohen served as the editor of Business Day, one of South Africa’s premier financial newspapers. His career began on the pages […]
Thabo Ndlela is an exceptional business executive with more than 18 years of practical experience in Information Technology Management, Digital Transformation and Supply Chain Management. He has an impeccable track record as a Chief Information Officer in Manufacturing, Hospitality, Banking and Media Industries. He provides strategic advisory to company boards on IT Strategy, IT Governance, […]
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