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Helen Nicholson has a BCom degree from Wits University where she studied to be an accountant. After working in the financial industry in South Africa, Helen lived in the Middle East for 5 years where she developed and sold her own successful business in Dubai before returning to South Africa. She gained international corporate experience […]
Helen Nicholson has a BCom degree from Wits University where she studied to be an accountant.
After working in the financial industry in South Africa, Helen lived in the Middle East for 5 years where she developed and sold her own successful business in Dubai before returning to South Africa.
She gained international corporate experience in the IT industry, coordinating the marketing Middle East operation for Novell.
On her return to South Africa, Helen Nicholson consulted and lectured at Wits Business School where she still guest lectures on the MBA programme and on various in-company programs. She also lectures at GIBS and the UCT Graduate School of Business.
Helen has a bi-monthly regular column in the Star Newspaper on the power of networking. She is the Director of The Networking Company, specialising in educating people to ‘Grow your Network, Grow your Business’.
Helen Nicholson recently published the business best-seller, ‘Networking – How to get Your Black Belt in Business Success’.
Helen Nicholson is a passionate South African who thrives on the meaningful work she does as a consultant in the area of ‘leadership development’.
Helen is a mentor at Shanduka Black Umbrellas for aspiring African entrepreneurs and she is a founding member of the Professional Speakers Association of South Africa.
She currently offers two presentations; ‘Mindfulness – a Business Game-Changer’ and ‘Grow Your Network, Grow Your Business’:
The ‘Grow Your Network, Grow Your Business ‘presentation will enable you to:
Linkedin Course
The Beginner/Intermediate module is a stand-alone course. There is a 10% discount if you attend all three modules.
The Opposite to Advertising
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. According to Roper Public Affairs,
• 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement.
• 70 percent say content marketing makes them feel closer to the sponsoring company, while
• 60 percent say that company content helps them make better product decisions.
Think of this – what if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it?
Why LinkedIn?
Other than Facebook and Twitter, LinkedIn is strictly business – and has become a “secret weapon for B2B activities” for Helen Nicholson and such as:
1. Replacing Cold Calling
2. Generating New Leads
3. Finding the Decision Maker
Networking
How to get your black belt is business success
Do you want to build a network of useful contacts in order to kick-start your career but don’t know how?
Are you aware of the crucial importance of networking but lack the know-how to get started?
Or do you think networking entails just pitching up at a cocktail party and handing out your business cards?
If any of the above, this book is for you!
The Connected Leader Book
“The Connected Leader” sees two leading best-selling authors, Helen Nicholson – Business Networking Specialist and Dr Nik join forces to give insights into what being truly connected means, both face-to-face and digitally in the new world of work and working mothers
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Veli Ndaba was born in Soweto, Emdeni Township. He studied National Diploma in Mechanical Engineering at the University of Johannesburg and a Bachelor of Science in Management Science at the University of South Africa. He further obtained a diploma in project management and train-the-trainer certificate while embarking on a career in the corporate world. In […]
Simon Mtsuki comes from a commercial background, armed with a B.Comm Accounting from Wits University; he spent most of his university holidays and formative career years working with young entrepreneurs and small businesses. After graduating he relinquished a corporate job to pursue his own business, SGM Motivations PTY LTD. In 2014, he was appointed as […]
Prof Wayne Derman is Professor of Sports and Exercise Medicine at the UCT Sport Science Institute of South Africa and is Co-Director of the Sports Medicine Services and Research Group, incorporating the FIFA Medical Centre of Excellence and IOC Research Centre for Injury Prevention and Health of the Athlete at the Institute. He is a […]
Nolo Mokoena is a Creative Solutionist, Nolo Mokoena is the co-founder of several innovative start-ups such as Storage Wards Solutions and South Africa’s first online house music publication, The Set Magazine. Previously an Associate Manager at Procter & Gamble, Nolo currently focuses on advertising for the youth voice, and creating youth-led and youth-focused enterprises […]
Kobus Wiese was born on May 16th 1964 in Paarl, matriculating at Paarl Gimnasium. He went on to study further at Paarl Onderwys, and obtained his teaching diploma from Goudstad. He has played rugby for Boland, Western Transvaal and Transvaal (now Gauteng), touring as a Springbok to Australia in 1993, New Zealand, Wales, Scotland and […]
Verity Price is more than just a keynote creativity speaker; she’s a trailblazer, innovator, and game-changer. With over fifteen years of experience in the music industry and a remarkable journey marked by groundbreaking achievements, Verity brings a unique perspective to the world of speaking. Beginning her career as the first South African musician to utilize […]
Bonang Mohale is the Chancellor of the University of the Free State (UFS), a post he took up in June of 2020. Previously he served as CEO of Business Leadership South Africa and until June 2017, he was the Vice President Upstream & Chairman of Shell South Africa. Prior to that he spent 6 years […]
Quinton Coetzee was born in the Namib Desert, Quinton spent most of his childhood in the African bush. He began his working career as a hunter and then he later attained a degree in the natural sciences. Today, Quinton is considered as one of South Africa’s leading bush craft specialists. Quinton Coetzee passion for adventure […]
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