Customer experience can no longer be treated as an afterthought delegated to a single department. It has to be central to the entire organisation as it is a key ingredient to being exceptional: one of the four fundamentals of winning in the new game of business.
Business success isn’t only reserved for large corporations with seemingly unlimited budgets. There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them to try it for themselves.
Exceptional organisations offer products or services that exceed all industry averages and customer expectations. Having a great product or service is however only one dimension of delighting customers.
With all the options they have available these days, customers simply don’t want to work hard to figure out how to give you their money. They don’t only want exceptional products and services; they want to deal with organisations in a way that is easy, efficient and memorable for all the right reasons. This is the second dimension of customer experience.
The third dimension is the “what else” bit. The over-and-above part of the entire experience that changes it from acceptable to memorable. This is where organisations can be really creative.
Great customer experience isn’t just something that happens – it has to be designed. Exceptional organisations pay at least as much attention to designing the customer experience as they do designing products and services – often even more.
A well-designed customer experience is an incredibly valuable business growth tool that keeps customers coming back and bringing others with them.
The four questions any business of any size in any industry must ask when it designs its unique customer experience are:
How will this set us apart from our competitors?
How will this influence and equip our customers to share their experience with others that might then become our customers?
How will this add value (fun, relaxation, relief, time savings, etc) to our customers?
How will we ensure that our customers have the same experience every time they buy from us, wherever it is that they buy from us?
Contact us at Speakers Inc and subscribe to our YouTube channel
Unveiling the Rich Tapestry of Unique Speakers South Africa. a nation known for its cultural diversity and historical significance, boasts a linguistic landscape as varied as its people. With 11 official languages, this rainbow nation is home to a plethora of unique speakers, each contributing to the rich tapestry of South African identity. In this article, […]
Why is Empathy a catalyst for Business Innovation? I never used to understand this myself, now I do. Why is empathy a catalyst for Business Innovation? If anyone had told me a couple years ago that empathy was essential to innovation and profit, I would never have taken them seriously. I mean how can such […]
Choosing a professional speaker is a choice we assist you with. To take the headache out of your planning and organisation to ensure your event runs smoothly and professionally Decide on the Theme It’s no use looking for a wildlife speaker, if your theme is Future Global Trends. If you’re not sure whether there are […]
Customer experience can no longer be treated as an afterthought delegated to a single department. It has to be central to the entire organisation as it is a key ingredient to being exceptional: one of the four fundamentals of winning in the new game of business. Business success isn’t only reserved for large corporations with […]
Wildlife motivational speakers occupy a unique niche in the world of keynote speaking. Their appeal lies in the blend of adventure, environmental awareness, and deep personal growth that they offer through their talks. These individuals often come from backgrounds as conservationists, wildlife experts, adventurers, and environmentalists, bringing with them a wealth of experiences from the […]
I think we often need a reminder of our home and our Earth Day. We have a 24-hour day based on the rotation of our planet, relative to the sun. But it is much more personal than that. The day is also based on our daily perspectives and ways of viewing the day. The world […]
Let’s talk about being fake in the workplace and Why Fake it… Why Fake it it till you make it” mindset will boomerang / backfire “Fake it till you make it” mindset in the workplace – why it doesn’t work Stepping up doesn’t mean “fake it” By Lizette Volkwyn, Master Coach, published author and Human Lie Detector […]
Speakers Inc is available to offer you our SA’s Best Speakers as the Inspiring Motivational keynote speaker to open or close your next Durban, Kwa-Zulu Natal event or conference. Speakers Inc is a leading SA Best Speakers Bureau for motivational speakers that delivers keynotes over 3000 times per year. Our SA’s Best Speakers are available […]
Our Mission
© All rights reserved 2024. Designed using Voxel
